- Business
- Leju Holdings Limited Leju Holdings Limited (LEJUY), a subsidiary of E-House (China) Enterprise Holdings Limited, provides online-to-offline (O2O) real estate services in China through its integrated platform, including local websites covering over 380 cities, mobile applications, and Weixin mini programs. The company offers real estate e-commerce services such as discount coupons, online property viewing, physical visits, marketing events, pre-sale support, and commission coupons for new residential properties; online advertising and listing services with advertisement placement and brand promotion for property developers and home furnishing suppliers; and Leju Finance, a platform delivering real estate industry news, market data, and developer financials. Leju operates primarily in the real estate and home furnishing sectors, targeting developers, brokers, and homebuyers across major Chinese cities like Beijing, Shanghai, Guangzhou, and Shenzhen; it was founded in 2013 and is headquartered in Beijing.
In recent developments, Leju announced a US$2 million share repurchase program in November 2023, funded from existing cash and executed through open market or private transactions ending November 2024, with tranche updates reported in 2024; it transitioned its listing from NYSE to OTC Markets in April 2024 following a change in American depositary share (ADS) ratio; and continues strategic partnerships with SINA Corporation for real estate websites and Tencent Holdings Limited to enhance its online presence.