Skupina Prva d.d. is a financial services holding company specializing in life insurance, pension fund management, and asset management across Central and South-Eastern Europe. Founded in December 2000 and headquartered in Ljubljana, Slovenia, the company provides insurance and retirement solutions to individual retail clients, corporate employers, and institutional investors across Slovenia, North Macedonia, Serbia, and Kosovo.
The company offers a comprehensive portfolio of financial and insurance solutions; voluntary supplementary pension insurance and mandatory second-pillar pension funds for corporate and individual retirement planning; pension annuity payout funds and post-retirement wealth management; individual and group life insurance products, including term life, whole life, endowment, and unit-linked policies; supplementary health, specialized medical outpatient, and critical illness insurance; individual and collective personal accident insurance; and portfolio asset management, fund administration, and financial advisory services. Skupina Prva delivers its products and services through core regional operating subsidiaries; PRVA Pokojninska druzba d.d. and PRVA Osebna zavarovalnica d.d. in Slovenia; KB Prvo penzisko drustvo AD Skopje and Prva Zivot AD Skopje in North Macedonia; DDOR Garant a.d. in Serbia; and Fondi Slloveno-Kosovar i Pensioneve in Kosovo. The company's Class B 6 percent cumulative preferred shares trade on the Ljubljana Stock Exchange under the ticker symbol PPDT.
In recent major company developments, Skupina Prva entered into an agreement with NLB Group (Nova Ljubljanska Banka) in September 2026 to divest its 25.66 percent equity holding in Dezelna banka Slovenije d.d. (DBS), strategically refocusing the group's capital and resources entirely on its core life insurance and pension fund operations across Southeastern Europe. In addition, the group executed key ownership restructuring and succession planning within its controlling holding structure, Prva Finance, alongside continuous portfolio optimization and regular dividend distributions on its listed preferred equity.