Cake Box Holdings Plc

Cake Box Holdings Plc

LLSE:CBOX
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Nov 17Next Earn

Q2 FY2026 · Earnings Call TranscriptDecember 1, 2025

Operator

Throughout the presentation, investors will be in listen-only mode. Questions are encouraged and they can be submitted at any time via the Q&A tab situated in the right corner of your screen.

Just simply type in your questions and press send. The company may not be in a position to answer every question it receives during the meeting itself, however, the company can review all the questions submitted today and publish responses where it's appropriate to do so.

Before we begin, I'd like to submit the following poll. I'd now like to hand you over to CEO, Sukh Chamdal.

Good afternoon to you, sir.

Sukh Chamdal

Good afternoon, everybody. Thank you for joining us today for our interim results presentation.

I'm excited to share some key highlights and show you how our strategic plan is driving growth. After I wrap this up, I'll hand over to Michael, who will dive into the financial details.

Strong start: We had a fantastic start to this financial year, with group revenues up by 53.5%. What's driving growth?

This incredible growth comes from: sustained demand for our diverse cake offerings; the successful opening of 9 new Cake Box stores; significant enhancements to our digital platform. I'll provide more details on these later.

The acquisition update: You may remember that we completed the acquisition of Ambala just before the last financial year ended. In the first half, Ambala contributed £6.5 million in revenue and £0.4 million of EBITDA.

The franchise sales growth: We've also seen like-for-like growth in Cake Box franchise sales, and our digital presence is stronger than ever. The store network: We are proud to now have 284 Cake Box and Ambala stores nationwide.

On this next slide, let's now talk about our strategic plan and the growth it's delivering, even in challenging market conditions. Since Michael joined us, we've implemented this strategic plan, which is already starting to show results.

The first-half results continue the strong momentum we saw in Q4 of last year. We've achieved significant organic sales growth, mainly due to operational efficiencies, particularly with Cake Box leveraging improved operational gearing.

Expanding our footprint: We've expanded our footprint with new store openings, including our first franchised Ambala stores. We've also accelerated digital sales growth through effective marketing and customer engagement strategies.

I'll discuss how our enhanced loyalty program is driving stronger customer engagement and growing our loyal customer database later in the presentation. On Ambala integrations: We've made significant progress integrating Ambala, streamlining production processes and supply chain operations to boost reliability and efficiency.

On the next slide, the integration of Ambala into our group is progressing well, aligning with our plans and expectations. We've made significant strides across various integration work streams.

Operational improvements: We've upgraded production equipment and established partnerships with local suppliers to enhance product freshness, plus we've negotiated better commercial terms. Delivery reliability: A major achievement has been enhanced delivery reliability by integrating our supply chain with Cake Box's.

People and culture: We've implemented new pay structures and benefits, and completed recruitments for key roles. On the brand development: We rolled out our new brand with updated packaging to elevate customer experience, plus our new optimized website launched in October 2025.

It is also great to see that 2 of our Cake Box franchisees have opened Ambala stores as well. These efforts are laying a strong foundation for continued growth.

Now let me hand you over to Michael for the financial overview. He'll be on mic only because of IT issues this morning.

Michael, all over to you.

Michael Botha

All right. Thank you very much, Sukh.

Just to reiterate apologies, I'm just having some technical issues this morning with my video. From a financial highlights point of view, this slide sets out a number of our financial highlights for the year.

We've got our group sales growing 53.5%, and I'll go into that a little bit more in depth after this. Our Cake Box franchise like-for-like sales grew 6.3%, up from 2% in the prior year.

We opened up 11 stores in the half, 2 of those being Ambala and 9 Cake Box, versus 7 in the prior year. Our net debt is £11.6 million at the end of the half, and it was £5.6 million net cash at the half last year, and £9 million net debt at the end of the financial year last year.

Our underlying group EBITDA grew to £4.6 million from £3.5 million in the prior year. Underlying profit before tax was marginally down at £2.7 million versus £2.8 million.

Our free cash flow, again, marginally down from £0.9 million to £0.8 million. Our dividend per share is up 5.9% from 2.4 pence per share to 3.6 pence per share.

We'll just look a little bit further into how our sales is made up. There we go.

Oops. There we go.

Our total Cake Box franchise sales, this is our sales from our franchisees to customers, that increased by 14.6% year on year to £47.6 million from £41.5 million. That's due to 3 factors: existing stores that opened up in the prior year, new stores that have opened up this year, and as well as our 6.3% like-for-like.

If we just look at our group sales then, we have these 2 segments now that we report on, Cake Box and Ambala. If we look at Cake Box on its own, Cake Box sales, the segment sales, our group sales has increased 18.9% from £18.7 million to £22.3 million.

The difference within that between the 18.9% growth and the actual franchisee's 14.6% growth is that within our sales we have what we call franchise packages, and this is where we invoice franchisees for store openings. We had a total of £2 million income in this half versus £800,000 in the prior year in the half.

Our group sales, if we include Ambala's £6.5 million maiden contribution, is where we get to a 53.5% year-on-year increase. This slide just gives us a bit of a waterfall graph in terms of how our franchise sales, Cake Box franchise sales, has grown.

We can see growing from £41.5 million, we got £5.6 million in the half from existing stores, this is mature stores and stores that opened up in the prior year, £0.5 million from new stores, which got us to our £47.6 million, which was 14.6% up year on year. Our like-for-like sales performance, we can see the 6.3% in this half versus 2% in the prior half.

Just as a recap for the full year in FY 2025, we did 3%, we did 2% in the first half, then 3.8% in the second half. We actually exited the year, Q4 in 2025, with a like-for-like of 6.7%, it's pleasing that we've actually continued that like-for-like going forward from the back end of the prior financial year.

Our online sales performance again has been a really good performer throughout the half for us, where we are just shy of 26% up year on year. We went from £9 million in the prior year in the first half to £11.3 million now, which was 25% of our overall franchisee sales, and in the prior year that was 22.9%, in the second half it was 24.1%, we can actually see the progression through last year into this year.

If we just then look at and turn ourselves to underlying EBITDA, we can see our gross profit grew in line with the franchisee sales at 14.6%, our overheads and depreciation growing at a lesser rate than our sales and gross profit, which meant that Cake Box, the segment's underlying EBITDA, grew 23.2% in the half from just shy of £3.5 million to £4.25 million. Ambala's first maiden contribution on an EBITDA level was just shy of £400,000, which meant we ended the half as a group with £4.6 million EBITDA, which is 33.3% up on the prior year.

How that then rolls forward to underlying profit after tax, we can see from a Cake Box point of view, the segment, our underlying EBITDA, which grew 23.2%, we can see the big increase in our net finance costs, and this is due to the acquisition, the additional leverage that we had taken out, the £15.2 million loan, and that's the interest on that loan. That means that we moved to an underlying profit before tax position of £2.9 million, which is 5.2% up year on year.

Cake Box, the underlying segment's profit after tax was up 7.1%. Ambala had a small loss at £0.2 million, which meant overall our group profit after tax was just shy of £2 million, which is 2.7% down on the prior year.

Our underlying basic EPS was 11.5% down, and that's due to the full impact now of the 4 million shares that was issued as part of the acquisition. We now have 44 million shares in issue versus 40 million before the acquisition, a 10% increase there.

In terms of our cash generation, we can see that our net cash generated from operating activities was up £1.1 million, which was due to our underlying EBITDA going from £3.5 million to £4.6 million. Following that, we have a net interest charge of £0.7 million, which means that we are in line or just slightly ahead of our gross cash flow the year before of £2.6 million versus £2.5 million.

Our capex was up a couple hundred thousand on the prior year, which means that free cash flow then ends up just slightly below the prior year at £0.8 million versus £0.9 million. This is just a graphical representation of how our opening net debt from the year-end has moved from £9 million.

We had the £2.5 million of operating cash flow after tax and interest, £1.8 million of capex, £3 million of dividends, the final dividend for the FY 2025 year we just paid, the finance leases being repaid of £0.3 million, which meant we ended the half at £11.6 million of net debt. If we look at our capital allocation policy, from a capex point of view, we have spent £300,000 in Cake Box and £700,000 in Ambala.

Ambala's capex was really front-loaded in this year due to us ordering most of the production equipment we need for automation within the production facility. All that equipment we have now received and is being commissioned, ready to be implemented for the second half.

We spent a further £200,000 on the new Bradford warehouse, and then £400,000 in terms of our intangibles, our website, EPOS, and ERP. £3 million was the final dividend payment for the FY 2025 year.

Then in terms of new growth opportunities, Ambala is our focus now, integrating Ambala and ensure that we start to get the benefits that we had seen in the business. I'll hand you now back to Sukh for an update on strategic and operations.

Sukh Chamdal

Great. Thank you very much, Michael.

As you can see, we have a robust platform for growth, both organically and through the Ambala acquisition. In the next few slides, I'll cover our main operational performance, including our expanding store estate, how we're improving customer penetration across various channels, growing our customer database.

Michael already shared the numbers and they truly speak for themselves. We're definitely heading in the right direction.

On slide 19, now let's have a look at our store network, which continues to grow and strengthen our market presence. During the first half, we successfully opened 11 new Cake Box stores.

As of September 28, we now have a total of 260 Cake Box stores trading. Following the Ambala acquisition, we opened the first 2 franchise Ambala stores, marking a significant milestone in leveraging the franchising model for growth.

Feel free to adjust any sections further or let me know. One second, I just lost my flow there.

Hold on 1 second, please. Where are we?

Looking at the store network, it continues to expand, driving growth and strengthening our market presence. During the first half, we successfully opened 11 new Cake Box stores.

As of 28th of September, we had a total of 260 Cake Box stores trading, and following the Ambala acquisition, we've had the 2 first franchised stores opened. It's a significant milestone in leveraging the franchising model to support its growth.

Moving forward, the Ambala estate will grow exclusively through franchising, bringing it into line with our proven strategy of leveraging franchise partnerships to achieve scalable and sustainable expansion. Over the past few years, we've been making strategic investments in online awareness, customer acquisition, and retention.

As you can see from the pie chart on the left, online sales made up 25% of our total sales in the first half. One of the investments we made was to bring online customer acquisition for click and collect orders in-house.

This investment is driving click and collect growth, supported by cost-effective integrated marketing engine. We gained 134,000 new customers through targeted and effective campaigns.

We tried to push through our loyalty program as well. Our Cake Club reached 138,000 subscriptions, reinforcing customer engagement and repeat sales across the business.

This omnichannel approach positions us well for sustainable long-term growth. This slide serves as a visual proof of what I was saying in the previous slide.

Growth has come through launch of innovative marketing initiatives alongside effective utilization of our new CRM system. These enhancements are driving improved customer targeting, engagement, and retention, reinforcing our digital strategy and creating opportunities for sustained growth in the online channel.

The growth chart shows how we've succeeded in capturing customer opportunities online, building on the strong performance of H1 last year. A quick word on our customer database.

It continues to expand significantly, driven by strong new customer acquisition and the success of our loyalty program. As I said before, this has grown to 138,000.

A few more data points that may be of interest to you: you can see from the bar charts, email subscriptions grew by 29% from April to September 2025, reaching a total of almost a million subscriptions. SMS subscriptions also increased by 32%, growing to 390,000.

These gains highlight the effectiveness of our strategic focus on customer engagement and retention, further strengthening our ability to drive further growth and deepen brand loyalty. Our new product development efforts have delivered exciting innovations that continue to capture customer interest and drive sales forward.

We've launched the Dubai chocolate pistachio range, which gained phenomenal traction and went viral, creating a significant buzz around the brand. We also expanded our single-serve range with new offerings, including mini cheesecakes, chilled brownies, and the strawberry and creme sandwich.

Additionally, we introduced the first ever collaborative range between Ambala and Cake Box, further strengthening our product portfolio and broadening our appeal across customer segments. To conclude, the group firmly remains on track to deliver year-on-year growth in line with market expectations, despite headwinds in a consumer environment.

We anticipate stronger performance in the second half of FY 2026, with revenues and profits exceeding H1 performance, as we benefit from typical seasonal trading trends, the success of key celebration events, and strategic investments. Our growth strategy is progressing well, with 17 new stores already opened this year, and we're on schedule to meet our target of 25 new Cake Box and 10 Ambala franchise stores by year-end.

Additionally, our digital sales continue to build momentum, with a 17.4% year-on-year increase in online sales for October, reflecting the strength of our integrated online and high street channels. Trading has been robust, with franchise sales in Cake Box up 13.7% and like-for-like sales rising 5% since the period end, highlighting consistent consumer demand.

The continuing integration of Ambala further strengthens our position, and we remain confident that the investments made, combined with the group's innovative product offerings and strong franchise model, positions us well to deliver sustainable growth going forward. Thank you very much for listening, and we'll now go to the Q&A, and we'll read out the question and answer it as well.

Right, we are Q&A, and the first question is, how successful is Cake Box on the French market? It is still a test.

In the next couple of weeks, we will be launching the French website. That will enable us to click and collect, order online, have a range to all our products, and pay online.

That will further enhance the profitability, the turnover, which we will report to you at the next full-year results. Michael, you want to do the next one?

Michael Botha

I think what perhaps here, if we look at the segment analysis in the annual reporting, the Cake Box revenue on its own was £22.3 million. I think maybe just missed the fact there, because you've taken off the £6.3 million, which gives you the £15.8 million, but actually it was the Cake Box revenue on its own was £22.3 million versus £18.7 million, so that was 18.9% up, and Ambala was £6.5 million on its own.

The total group was £28.8 million, not £22.3 million.

Sukh Chamdal

The next question: Is interest costs the only thing that have depressed PBT? Any way you can control this, negotiate with your lenders?

Michael Botha

Yes, we could see after EBITDA, we have then now the new line of the increase in our leverage costs following the £15.2 million additional loans we've taken on. Those loans, the margin is set for the duration of the term of the loans, which is split between 7 years and 10 years.

The interest rate will only move at SONIA plus 2.75% margin. Those will only move if SONIA does come down.

Sukh Chamdal

At the moment of acquisition of Ambala in March 2025, you stated that it would be immediate earnings-enhanced. The half-year results show a limited EBITDA contribution and net loss on Ambala.

Is Ambala performing up to your expectations? Can you give some more information on realized and expected synergies and growth opportunities?

Michael Botha

When you say immediately earnings-enhanced, it would be for the next financial year. We've added on with the EPS at the moment, it's calculated based on 44 million shares, which we've only had half the year, we need to look at it on an annualized basis.

In terms of the synergies, we said there would be £1 million with the synergies on an annual basis. We have actually in the first half, we've unlocked those synergies and we'll see a full 6 months of those synergies coming through for half 2.

It's very much the profit in Ambala is very much weighted on the second half, driven by the 2 2 main celebration of Diwali and Eid. Actually Diwali, we've seen that we have generated the returns that we expected for that, as Diwali was in October.

We now have sight of the results from that period. The next big one will be Eid, which is in March, which is probably 2 2.5 times bigger than Diwali in terms of sales and profits.

Sukh Chamdal

Please can you provide some color on the percentage evolution from revenue, +53% to gross profit, +58% to EBITDA, +30% to earnings per share of -15%? Please can you mention the drivers causing these decelerations?

Michael Botha

In slides 12 to 13, this is where we walked forward the underlying EBITDA. If you look at Cake Box, the 53.5% increase in sales, that includes this maiden contribution from Ambala for the first 6 months.

If you just look at the Cake Box segments on slide 12 again, you can see that actually our revenues, as we said, went up 18.9%, our EBITDA has gone up by 23.2% for the actual Cake Box segment. We can see a good progression in terms of the profitability of the underlying Cake Box business.

Sukh Chamdal

Dunkin' Donuts makes good profits with beverages. Why does Cake Box not offer any tea or other beverages?

I believe this could increase profits as beverages usually have higher margin and many customers would likely add one to their purchase. We have tried offering coffee and tea in some test stores, and what we found that it just did not work because customers go to established Costa Coffee or Starbucks or Nero's if they want a coffee.

It also detracted the staff from serving a customer where a 8-inch cake takes 5 to 6 minutes to make and 10 minutes to serve, it took 4 minutes to make a coffee, so that we found it was detrimental to overall customer experience. We did find that we did not just not get any much sales uplift with coffee.

What is the progress with the franchising of the corporate stores? The gross profit margin increased, but the operating profit margin decreased by 480 basis points compared to H1 2026.

What is the reason behind this and what is your margin target for the remainder of the fiscal year and the long term?

Michael Botha

In terms of the progress of franchising the corporate stores, we did say the corporate stores we'd look at this over probably a 24-month period. Our first priority now is and with our existing franchise Cake Box franchisees, is to drive the awareness and the increase in the number of franchised Ambala stores, which is why we're looking at 10 this year and 10 next year as well.

We'll be looking to move on the corporate stores over that sort of 24-month period, and we're looking at right now how commercially we'll do that. We want our franchisees to be putting their capital into new Ambala stores right now to get that brand awareness and to grow the store estate before we actually move on the corporate stores.

Sukh Chamdal

What is your goal regarding the repayment of borrowings and do you expect the year-end cash position to be higher? If a new investment opportunity arises in the coming months, would you be willing to take on additional debt or is your primary objective now to integrate Ambala and pay down debt as quickly as possible?

Michael Botha

Our debt pays down at £2 million a year from now on, including this year, we've paid down a million already by the half year. That deleverages pretty quickly.

Our primary objective right now is to integrate Ambala. We will evaluate.

We have had 1 or 2 potential opportunities come across our desk, but right now our main focus is on integrating Ambala, getting the synergies from Ambala, and then as we go along in the next couple of years, we'll deleverage the business and put ourselves in a position to take up any potential opportunities going forward.

Sukh Chamdal

Why was the profit before income tax for Ambala negative?

Michael Botha

The main reason for that is that their profit is very much second-half weighted. We took a number of additional costs in the first half relating to restructuring and reorganizing the business, which we won't have in the second half, and we'll have the benefits of the synergies we've identified for the full 6 months in half 2.

The profit is very much half-2 weighted for this year.

Sukh Chamdal

Leopold asks, 'What's the motivation behind the new look?' I'm not sure if you're talking about Cake Box or Ambala, but I'll answer both.

The Cake Box, we've now got new branding, new contemporary look, because we're expanding out of Asian homelands, into non-Asian homelands, and so we felt that we needed a new, fresher look. We've had the same look for the last 15 years, and so that is working really well.

Where we've opened with the new look, we found an increase in sales, and where we refreshed into the new look, we've found it increases sales. For Ambala, they've had a very dated brown-looking image.

We've updated that with classy midnight blue with amber green inside, and that gives a much classier or much higher look and it brings it a much fresher look for the new generation to embrace the sweets and be seen as quality and modern. Arya K: 'Can you quantify the amount of opex investments you made in Ambala this period?'

I think you mean capex. I know.

Michael Botha

I think probably we can do both. Opex, there was an additional of about £250,000 of spend, which included the restructuring of the team in Ambala.

In terms of capex, there was £700,000, which included results of improvements we made to the production facility, as well as the purchase of all the production equipment that we need.

Sukh Chamdal

Does Ambala have the same EBIT margin as Cake Box and what should that margin be?

Michael Botha

At the moment it doesn't, but it will grow into a similar margin to Cake Box. Our projections are that should be once we get through this first period around the 15% and then grow to similar margins that Cake Box has.

Sukh Chamdal

Tiller wants to attend the next general annual meetings. We haven't set a date yet.

Please keep an eye on our website and we will announce it as soon as possible. Holly: 'Hi, can you give me more detail on how the sales and customer feedback has been on the cheesecakes?

What are the margins on that products compared to other cakes?' The cheesecakes has been growing more and more every week.

We're really impressed by how good the product is and how good the sales have been. The margins on the products compared to the other cakes is just as the same.

We give a very similar margin. Arya K: 'What is the long-term EBIT margin for Cake Box?'

Michael Botha

Is it just Cake Box on its own?

Sukh Chamdal

I suppose we can give it for both, because it's going to be one group, isn't it?

Michael Botha

Yeah. The long term for the group is going to be north of 18%.

We've got what's in our note. You can see there's a shore note that's got that if you've got access to that.

It's yeah, sort of north of 18%.

Sukh Chamdal

We will upload that to our investor website so you can have a look at that. 'How is the Cake Box store in France performing?

Are you planning on opening up more stores in France?' The French store is doing well.

We're going to launch the French website in a few weeks' time. That will enhance its earnings and then we're going to re-evaluate in 3 months' time on further expansion in France.

Similarly, 'Do you have plans to open Cake Box stores in the US?' We will eventually hope to go to Canada, to America, and eventually to India as well.

Alex F asks, 'How do you plan to finance the Bradford depot? Would you use borrowing?

If not, would that impact dividend payout?'

Michael Botha

We won't be using borrowings. It's financed over 24 months with the developer.

We will have less capex in the business now from a maintenance capex point of view, and it won't impact on dividend or dividend growth.

Sukh Chamdal

Did the team consider interrupting the dividend to reduce the amount of debt required to perform the acquisition?

Michael Botha

Sorry, Sukh. Can you just...

Sukh Chamdal

Did the team consider interrupting the dividend payments to reduce the amount of debt required to perform the acquisition of Ambala?

Michael Botha

No, no, no, we did not. We wanted to continue with our progressive dividend policy for our shareholders.

Sukh Chamdal

'Are your new Ambala franchisees existing Cake Box franchisees?' Yes, they are, but we've also got 2 new external franchisees, and we've seen a good mix of existing and new franchisees interested in the Ambala and the Cake Box franchise opportunities.

Andrew P asks, 'Could you break out the mix of online and delivery sales? What percentage is from Cake Box and what percentage is from the aggregators like Uber Eats and Deliveroo?

You previously provided something similar in the 2022 annual report.'

Michael Botha

In terms of our online sales is 20 for Cake Box is 25%, then the aggregators is another 6 6% to 8% of sales.

Sukh Chamdal

How many of the new Ambala franchised stores will be operated by existing Cake Box franchisees? We've had a lot of interest in our existing franchisees taking on the Ambala, whoever's interested and if it's in a viable area, we will allocate that to them.

Do you have any plans to convert the corporate Ambala stores to franchised stores in the short term? If so, do you see any interest from current Cake Box Ambala franchisees to take over these stores?

Michael Botha

In the long term we do foresee that we move on the corporate stores into the franchise market, but not over the short term.

Sukh Chamdal

Was Ambala SSSG in H1 negative? Do you expect to turn positive in H2?

Michael Botha

Same-store sales growth was marginally negative in the first half. We saw some really pleasing results following the first half during Diwali, and we now seeing that gap narrow, and we are forecasting that we actually get to positive growth by the year-end.

Sukh Chamdal

Holly's asking, 'Did you try putting chairs and tables in those test stores with coffee machines, too?' In the Cake Box stores, they're too small to have any tables or chairs in.

In some of the Ambalas, we have got table and chairs and we've got coffee machines, which are not too successful. We're replacing those with tea machines.

In Cake Box, it's not practical to have tables and chairs in. Leopold asks, 'Is there a way to access Ambala financial numbers from previous financial years?'

Michael Botha

Yes. If you go on to Companies House, you should see their previous financial statements have been submitted and lodged on Companies House.

Sukh Chamdal

Yes, if you look for Ambala Foods Limited. Holly H, 'Do you have any medium-term financial goals?'

Michael Botha

Yes, we do. In terms of our goals are still very much to drive the Cake Box business and to open 25 stores a year.

Then from an Ambala point of view, is to open up at least 10 stores a year, and then drive Ambala's EBITDA to get close to what, in percentage terms, Cake Box is delivering for the group.

Sukh Chamdal

Alex F asks, 'How is franchisees' profitability evolving this year compared with last year?'

Michael Botha

Their profitability is up this year, and that's due to the fact that they are seeing this phenomenal sales increase we've seen at the moment in 6.3%, which last year they had 2% up. All costs are pretty stable.

We haven't passed on any material cost increases to the franchisees, their food, the cost that they're paying for their input in food and boxes and boards, etc., has remained fairly stable, which meant that they've been able to take advantage of this increase in sales.

Sukh Chamdal

Can you provide a email address for follow-up questions? Please send it to [email protected] with the subject line 'Investor Meet Company questions', please.

That's all the questions we've got at the moment. If anybody wants to ask any more, please do so.

Operator

That's great. Sukh, Michael, thank you very much for answering all those questions from investors.

Of course, the company can review all the questions submitted today and will publish those responses on the Investor Meet Company platform. Just before redirecting investors to provide with their feedback, which is particularly important to you both, Sukh, could I just ask you for a few key closing comments?

Sukh Chamdal

I think we are well positioned for growth and both in Cake Box and Ambala. We are the number one leaders in Cake Box and we aim to maintain the number one position of Ambala as well.

By opening more stores, we get more coverage, more sales. We've just relaunched the Ambala website.

It's easier to navigate, easier to order. We're going to have the Choose Your Own Mix facility in the next few weeks as well.

Ambala is only doing 3% online, Cake Box is 25%, we're aiming to get to that level in Ambala as well. Thank you very much for listening, and we'll see you at the full-year results.

Operator

That's great. Thank you once again for updating investors today.

Could I please ask investors not to close the session as you'll now be automatically redirected to provide your feedback in order that management team can better understand your views and expectations. On behalf of the management team of Cake Box Holdings plc, we'd like to thank you for attending today's presentation, and good afternoon to you all.

Sukh Chamdal

Great. Thank you very much.

Michael Botha

Thank you.