YouGov plc
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- YouGov plc (YOU.L) operates as a global research data and analytics technology company specializing in online market research services. Founded in 2000 and headquartered at 50 Featherstone Street, London, EC1Y 8RT, United Kingdom, the company provides data-driven insights to brands, media owners, agencies, governments, and organizations worldwide through its proprietary panels comprising over 29 million registered members across demographics. It conducts operations in the UK, Americas, Europe, Middle East, India, Asia Pacific, and additional regions including Africa, serving target markets in consumer goods, retail, media, advertising, automotive, sports, esports, healthcare, finance, and public sector segments. The company's core products and services encompass syndicated data platforms such as YouGov BrandIndex for daily brand perception tracking across 16 metrics; YouGov Profiles and Global Profiles for audience segmentation and behavioral insights; CategoryView for brand, industry, and audience analysis in sectors like automotive, beer, and travel; Behavioral datasets covering online search, social media, banking transactions, and media consumption including SVOD/AVOD; BrandIndex variants like CharityIndex, DestinationIndex, GameIndex, FootballIndex, and TeamIndex; custom research solutions including omnibus surveys, Field & Tab, bespoke studies, trackers, re-contact surveys, and qualitative research; shopper intelligence tools such as Why2Buy, AnalyzeIT, Product Edge, Retailer Perception Monitor, Shopper Media Solutions, and Shopper Medical Solutions derived from panels like Nonfood FMCG and Out-of-Home Shopper Tracker; media and activation services including audience data for ad targeting and Crunch analytics technology; and specialized offerings like YouGov Blue for US progressive clients, Global Fan Profiles for sports/esports, and Reputation & Business Research. YouGov delivers these through subscription-based data products, custom research divisions, and AI-enhanced platforms, leveraging multi-level regression with post-stratification (MRP) for granular accuracy, as recognized by studies including Pew Research Center for outperforming competitors. In recent developments, YouGov completed the acquisition of GfK's Consumer Panel Services (CPS GfK) for a headline price of €315 million, enhancing its behavioral datasets on FMCG, retail, and shopper journeys particularly in Europe and the US; acquired Yabble to bolster technology capabilities; acquired KnowledgeHound for expanded data assets; appointed Michelle Gelman as Chief Data Officer and Stephan Shakespeare as CEO; published its inaugural ESG Report; and appointed Tom Fisher as Chief Commercial Officer following the GfK CPS integration. These moves support strategic growth in panels, platforms, and US market expansion while maintaining its position as the most quoted market research source globally.
Company News
YouGov's data assets and cost controls underpin Deutsche Bank's bullish stance
YouGov plc (YUGVF) Q4 2026 Earnings Call Transcript
YouGov plc (OTCMKTS:YUGVF) Short Interest Up 20.4% in March
YouGov (OTCMKTS:YUGVF) Trading Down 21.5% – Time to Sell?
YouGov: Even A Conservative Outlook Offers A Significant Margin Of Safety
Short Interest in YouGov plc (OTCMKTS:YUGVF) Declines By 45.7%
YouGov plc (YUGVF) Q4 2025 Earnings Call Transcript
YouGov: A Well-Covered Dividend From A Survey And Polling Company
Yatra Online Named India's Biggest Brand Mover by YouGov for December 2024
YouGov plc (YUGVF) Q4 2024 Earnings Call Transcript
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation, Advertisers Intend to Diversify Media Mixes in a Post-Cookie World
YouGov confident of hitting City hopes despite slow first quarter
YouGov swoops for US analytics business
YouGov snaps up Gfk consumer panels arm for €315mln
YouGov taps up senior Facebook exec to become CEO
UK's YouGov says demand from Silicon Valley clients holding up
YouGov expects to deliver top-line growth after resilient first half
YouGov strategic direction expected to be maintained - broker
YouGov posts strong full-year profits growth, buys tech business Rezonence
US Should Declare Bitcoin As Legal Tender, Says 1 In Every 4 Americans: YouGov Survey