- Business
- mixi, Inc. is a Japan-based company mainly engaged in the digital entertainment, sports, lifestyle and investment businesses. MIXI, Inc. was founded in 1999 and is headquartered in Shibuya Scramble Square 36F, Shibuya-ku, Tokyo; it operates primarily in Japan with global investment activities including recent expansions into India and Australia. The company offers a broad portfolio of products and services, including social networking platform mixi; mobile games such as Monster Strike, Kotodaman, STAR SMASH and Monster Strike Stadium under the XFLAG brand; online betting service TIPSTAR; sports team management and public sports-related businesses; lifestyle applications like photo and video sharing service FamilyAlbum, karaoke application KARASTA, grocery delivery application mikuma and job recruitment services; as well as investments in startups and venture capital through MIXI Global Investments. Recent major developments include the acquisition of PointsBet Holdings Limited by MIXI Australia for AUD 353 million in enterprise value to bolster global sports betting operations; investments through MIXI Global Investments such as in Felicity Games' $3 million seed round, Vobble's seed extension, Kindlife's $8 million funding and Multipl's $1.5 million round; publication of the MIXI Group Integrated Report 2025 highlighting AI initiatives and global expansion; and strategic focus on overseas markets like India with collaborations leveraging Japanese anime IPs for mobile gaming.