- Business
- Moncler S.p.A. designs, manufactures and distributes luxury apparel and accessories under the Moncler and Stone Island brands, combining high-performance outerwear with urban style for men, women and children. Founded in 1952 in Monestier-de-Clermont near Grenoble, France, and headquartered at Via Stendhal 47 in Milan, Italy, the company operates in over 70 countries through 294 directly operated Moncler stores and 92 Stone Island stores as of September 2025, alongside wholesale shop-in-shops, multi-brand retailers and digital platforms including moncler.com and e-concessions. Core products encompass Moncler Collections for men's, women's and enfant lines featuring innovative outerwear, lightweight jackets, knitwear, cut-and-sewn garments and beachwear; Moncler Grenoble for high-performance, performance-style and après-ski apparel plus Day-namic spring-summer outdoor collections; Moncler Genius co-creations with designers such as Nigo, Donald Glover and Edward Ennifu; footwear including Trailgrip and Altid families; bags, backpacks, accessories, eyewear and perfumes launched in 2021; and Stone Island's technical apparel with material innovations like Tela Resinata.
Recent developments include the inauguration of a new knitwear production plant in Italy's Veneto region in 2024 to enhance internal control over quality and sustainability; the launch of Casa Moncler as the new Milan headquarters in October 2025 emphasizing creativity and employee well-being; store expansions such as Austin, Texas, Beijing SKP and New York Fifth Avenue flagship in 2025; digital growth with new flagships on JD in China and in Australia; Moncler Grenoble events in St. Moritz and Courchevel plus U.S. unveilings; Genius initiatives like The City of Genius in Shanghai in 2024 attracting 57 million livestream viewers and 2025 collections with Mercedes-Benz by Nigo and Gilga Farm by Donald Glover; Stone Island collaborations including New Balance Numeric skateboarding line and Raw Beauty Autumn-Winter 2025-2026; and the Warmer Together campaign featuring Hollywood icons to reinforce brand values.