- Business
- Meituan is a Chinese technology-driven retail company primarily engaged in providing a comprehensive platform for local consumer services. Its core products and services include on-demand food delivery; in-store services such as dining and entertainment reservations; hotel and travel bookings; instant retail and grocery delivery under brands such as Meituan Select and Xiaoxiang Supermarket; B2B food distribution; bike and e-moped sharing through its Mobike subsidiary; power bank rentals; micro-credit financial services; cloud computing solutions; merchant IT and advisory services; and online marketing services. The company operates mainly in China, including Hong Kong, Macao, Taiwan, and has expanded internationally, notably into Saudi Arabia through its Keeta platform. Founded in 2010 and headquartered in Beijing, Meituan also runs e-commerce service platforms enabling seamless local commerce.
Recent major changes include Meituan's sharp expansion into the quick commerce and instant retail sectors with significant investment in grocery and front-warehouse models aimed at all tier-one and tier-two Chinese cities, alongside testing international versions like KeeMart in Riyadh. Strategically, Meituan launched its Keeta delivery app in Saudi Arabia in late 2024, targeting up to 80% market share there by 2025, aligned with Saudi Arabia’s Vision 2030. The company has also partnered with Walmart China (since late 2024) to provide 30-minute grocery deliveries across all Walmart stores in mainland China, reinforcing its dominance in instant delivery services. In addition, Meituan continues to develop autonomous delivery vehicles, collaborating with Li Auto Inc. for intellectual property licensing and technology development in this space. The company recently experienced its first quarterly loss since 2022 due to aggressive spending to defend its market position in instant commerce and expand internationally but maintains solid revenue growth and operational advancements.
Meituan operates through two main business segments: Core Local Commerce, which covers food delivery, in-store services, hotel and travel bookings; and New Initiatives, which includes grocery retail, instant delivery, and emerging commerce models. Its customer base spans individual consumers, merchants in local commerce, and logistics partners. Meituan’s robust technology infrastructure supports a wide array of retail and service offerings, reinforcing its position as one of China’s leading local lifestyle service platforms.
Overall, Meituan stands as an investment holding company leveraging technology to connect consumers and merchants through varied product categories and service types, continuously innovating in sectors such as quick commerce, autonomous logistics, and financial services, with a notable recent strategic push into international markets and enterprise partnerships.
This description reflects information publicly available as of late 2025.