- Business
- Strategy Inc. is a bitcoin treasury and enterprise analytics software company that develops and markets cloud-native, AI-powered business intelligence and data analytics solutions, including Strategy One for self-service insight generation and Strategy Mosaic for governed data access and semantic consistency across enterprise systems. Founded in 1989 and headquartered in Tysons Corner, Virginia, the company serves global customers across the United States, Europe, the Middle East, Africa and other international markets through software licenses; subscriptions; professional services and technical support; and related offerings. Strategy Inc. also provides investors with varying degrees of economic exposure to bitcoin through a range of securities and capital-markets instruments, while executing bitcoin acquisition, capital management and treasury strategies. In recent periods, the company has expanded its capital structure and shareholder-return framework through digital credit and preferred-stock repurchase authorizations, a USD reserve policy, and a BTC monetization program, and it has also increased repurchase capacity for digital credit securities and MSTR-related instruments. The company further advanced its commercial software franchise through recent strategic collaborations and go-to-market initiatives, including partnerships with Google Cloud and Carahsoft Technology Corp. for AI and governed data solutions, as well as a broader rebrand and legal name change from MicroStrategy Incorporated to Strategy Inc. in August 2025.