PLAYSTUDIOS, Inc.
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- PLAYSTUDIOS, Inc. (NASDAQ: MYPS) develops and operates free-to-play casual games for mobile and social platforms, powered by its proprietary playAWARDS loyalty marketing platform that enables players to earn real-world rewards from global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. The company operates in two segments, playGAMES and playAWARDS; its playGAMES portfolio includes social casino titles such as myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, POP! Slots, myVEGAS Bingo, and MGM Slots Live; puzzle and card games including Tetris, Solitaire, Spider Solitaire, Sudoku, Jumbline 2, Mahjong, and Block Puzzle; and additional offerings like myVIP loyalty enhancements. PLAYSTUDIOS serves consumers worldwide through direct-to-consumer revenue from in-game virtual currency sales and player engagement monetization, with studios in Las Vegas, Belgrade, Brainium (acquired in 2022), Burlingame, Tel Aviv, Vietnam, and other locations. Founded in 2011 by Paul D. Mathews, Andrew S. Pascal, and Katie Bolich, PLAYSTUDIOS is headquartered at 10150 Covington Cross Drive in Las Vegas, Nevada. In recent developments, PLAYSTUDIOS acquired Pixode Games Limited in 2024 to expand its game portfolio and integrate new titles into the playAWARDS program; the company continues to invest in its playAWARDS and myVIP programs to enhance player retention and revenue potential; it hosts high-profile events such as the second annual myVIP World Tournament of Slots at Atlantis Paradise Island in the Bahamas with a $1 million cash prize, featuring celebrities like Heather Dubrow and Michael Mizrachi as of October 2025; and reported third quarter 2025 results on November 3, 2025, including direct-to-consumer revenue growth to $7.7 million from $5.2 million year-over-year.
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