- CEO
- Kek Mun Leng
- Full Time Employees
- 390
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Petaling Jaya Malaysia
- IPO Date
- Aug 30, 1996
- Business
- Amway (Malaysia) Holdings Bhd. is an investment holding company that operates as a direct selling and consumer goods distribution enterprise. Established in 1976 and listed on the Main Market of Bursa Malaysia in 1996, the company is headquartered in Petaling Jaya, Selangor, Malaysia, and operates as a subsidiary of GDA B.V., under the ultimate parentage of Alticor Global Holdings Inc. The company conducts its core business operations through its wholly owned operating subsidiaries, Amway (Malaysia) Sdn. Bhd. and Amway (B) Sdn. Bhd., serving consumer markets and independent distributors across Malaysia and Brunei Darussalam.
The company markets, distributes, and sells an extensive portfolio of consumer health, beauty, personal care, and home living products through an integrated network of independent Amway Business Owners, Amway Privileged Customers, physical retail shops, and digital e-commerce channels. Its core product and service lines comprise: nutrition and wellness solutions under the Nutrilite brand, including multivitamins, dietary supplements, botanical formulations, plant proteins, and BodyKey weight management products; beauty and skincare collections under the ARTISTRY brand, encompassing anti-ageing treatments, botanical skincare regimens, and color cosmetics; personal care products, including GLISTER oral hygiene items, G&H body washes and lotions, and SATINIQUE hair care formulations; home care and cleaning agents under the Amway Home label, comprising SA8 laundry detergents, L.O.C. concentrated multi-purpose surface cleaners, and DISH DROPS dishwashing liquids; home living and consumer technology appliances, including eSpring ultraviolet water purification systems and Atmosphere air filtration units; active lifestyle and beverage products under the XS brand, featuring energy drinks and sports nutrition; locally sourced consumer goods, cookware, and packaged foods distributed via the Personal Shoppers Catalogue; and comprehensive direct selling support services, digital ordering platforms, and business enablement tools including the Amway Central mobile application.
In recent strategic and operational developments, Amway Malaysia has accelerated its transformation toward holistic health and wellness solutions, prioritizing healthy ageing, metabolic vitality, and science-backed nutritional regimens. The company recently expanded its product portfolio with the launch of Nutrilite AmCELL cellular health supplements and the Artistry LongXevity skincare collection, targeting consumer demand for longevity and cellular wellbeing. In alignment with its 50th-anniversary milestone commemorating five decades of operations in Malaysia, the group has executed targeted investments in digital infrastructure, omni-channel shop enhancements, and upgraded entrepreneurial support programs for its distributor network. Amway Malaysia continues to advance its product ecosystem strategy by bundling core nutritional, beauty, and home filtration technologies into integrated health solutions supported by community initiatives and sustainability programs under its AM-Power Lives framework.