Evergreen Max Cash Capital Berhad is a Malaysia-based investment holding company primarily engaged in the provision of pawnbroking services, the retail and wholesale trading of gold and luxury merchandise, and the provision of pawnbroking consultancy and information technology solutions. The company operates through three principal business segments: Pawnbroking, Gold and Luxury Products Trading, and Consultancy Services and IT Solutions. Its core offerings include short-term secured pawn loans collateralized against gold jewellery, gold bars, and luxury timepieces under its Pajaking brand network; retail sales and wholesale trading of unredeemed pledged gold items, refurbished gold jewellery, bullion, and pre-owned luxury goods under the Cahaya Gold brand; and the deployment of proprietary pawnbroking point-of-sale software, collateral valuation, and operational advisory services to third-party pawnshop operators. The company primarily serves retail consumers seeking alternative micro-financing solutions as well as retail and wholesale buyers of gold and luxury items across Malaysia. Evergreen Max Cash Capital Berhad was founded in 2012 and is headquartered in Petaling Jaya, Selangor, Malaysia. In recent developments, the company completed its initial public offering on the ACE Market of Bursa Malaysia in September 2023, raising capital to fund the network expansion of its Pajaking pawnshop outlets and augment its cash capital base for loan disbursements. Following its listing, the company has actively expanded its branch footprint across Peninsular Malaysia, including Selangor, Kuala Lumpur, Negeri Sembilan, and Pahang, while scaling its gold merchandise trading activities and continuing the digital enhancement of its proprietary pawnshop management software.