- CEO
- Chiew Siong Kerk
- Full Time Employees
- 1,300
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Batu Pahat Malaysia
- IPO Date
- Oct 10, 2000
- Business
- Hup Seng Industries Berhad is a Malaysia-based investment holding company primarily engaged in the manufacture, distribution, and wholesale of biscuits, confectionery products, and beverage mixes. The company operates through three principal business segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading. Its product portfolio comprises biscuits and crackers, including cream crackers, sugar crackers, corneo crackers, wholemeal crackers, deluxe crackers, Marie biscuits, coconut biscuits, butter cookies, cream sandwiches, and assorted biscuit assortments marketed under the Cap Ping Pong, Kerk, and Naturell brand names; instant beverage mixes, including instant coffee blends, soluble tea mixes, chocolate drinks, and nutritional cereal mixes produced and distributed under the In-Comix brand; and third-party food trading, encompassing the import and distribution of rice crackers under the Want Want brand and complementary confectionery items. Hup Seng Industries Berhad conducts its manufacturing activities through Hup Seng Perusahaan Makanan (M) Sdn. Bhd. and In-Comix Food Industries Sdn. Bhd., while domestic sales, warehousing, and nationwide distribution across Peninsular Malaysia are managed by its trading subsidiary, Hup Seng Hoon Yong Brothers Sdn. Bhd. The company serves mass-market retail, wholesale, and modern trade channels domestically and exports its products to more than 40 international markets across Southeast Asia, East Asia, and North America, including Thailand, Myanmar, Indonesia, Singapore, Japan, and the United States. In recent developments, the company has focused on optimizing production line capacity and upgrading processing automation across its Johor manufacturing facilities, implementing agile procurement strategies to manage raw material cost volatility, expanding distribution coverage across regional export markets, and introducing refreshed packaging formats and product variations to align with evolving consumer preferences. Founded in 1958 and incorporated in 1991, Hup Seng Industries Berhad is headquartered in Batu Pahat, Johor, Malaysia.