- Full Time Employees
- 349
- Sector
- Consumer services
- Industry
- Restaurants
- Address
- Petaling Jaya Malaysia
- IPO Date
- Mar 15, 2010
- Business
- Oversea Enterprise Berhad is a Malaysia-based investment holding company primarily engaged in the operation of specialty Chinese restaurant chains, the manufacturing and distribution of confectionery and baked food products, and the trading of consumer food commodities. Founded in 1970 with its roots in traditional Chinese dining and incorporated in 1994, the company is headquartered in Petaling Jaya, Selangor, Malaysia, and is listed on the ACE Market of Bursa Malaysia.
The company operates through three principal business segments: Restaurant Operations, Manufacturing, and Trading and Investment Holding. Its core products and services comprise comprehensive food and beverage offerings, including fine-dining and banquet services specializing in authentic Cantonese cuisine, dim sum, wedding receptions, corporate banquets, and customized catering delivered through its flagship Restoran Oversea chain; pork-free Chinese fine dining and event hosting through EMP KL; casual lifestyle and quick-service dining concepts such as WanHoi YAMCH'A, Santai YAMCH'A, and Taibae; industrial-scale bakery and confectionery manufacturing, featuring signature Oversea-branded baked and snow skin mooncakes, Chinese New Year festive pastries, egg rolls, pineapple tarts, and assorted cookies; packaged food production encompassing artisanal sauces, XO sauces, chili pastes, ready-to-cook condiments, Chinese sausages, and frozen dim sum products produced through its subsidiary Haewaytian Food Industries Sdn. Bhd. under Halal, GMP, MeSTI, and HACCP certifications; and wholesale distribution, general retail merchandise trading, property leasing, and corporate management services managed across its subsidiary network, including Haewaytian Restaurant Sdn. Bhd. and Emp Collection Sdn. Bhd.
Geographically, Oversea Enterprise Berhad operates key restaurant outlets and retail distribution networks across Malaysia, including high-traffic locations in the Klang Valley, Ipoh, and Genting Highlands. Its manufacturing operations serve both the domestic Malaysian retail and corporate markets and an extensive international export footprint across Australia, New Zealand, the United States, Canada, China, Indonesia, and parts of Europe.
In recent developments, the company has undertaken major strategic and operational changes to strengthen its financial performance and modernize its market presence. Oversea Enterprise executed a strategic portfolio expansion by introducing modern dining formats, including the pork-free Chinese fine-dining brand EMP KL and fast-casual tea concepts, targeting younger demographics and multi-ethnic customer bases. Concurrently, the group enhanced its manufacturing product innovation with expanded premium seasonal confectionery flavors and extended its overseas export distribution networks. Operationally, the company streamlined its cost structure and reallocated proceeds from prior private placements toward optimizing supply chain efficiencies and strengthening core working capital, driving a turnaround to net profitability in fiscal year 2024 and maintaining continuous revenue growth into 2025 and 2026.