- Full Time Employees
- 195
- Sector
- Distribution services
- Industry
- Electronics distributors
- Address
- Kuala Lumpur Malaysia
- IPO Date
- Jan 31, 2002
- Business
- Pineapple Resources Berhad is a Malaysia-based investment holding company primarily engaged in the distribution, wholesale, and retail of information technology (IT) hardware, peripherals, software, and consumables, alongside diversified operations in agricultural commodities trading and consumer lifestyle services. Founded in 1980 and headquartered in Kuala Lumpur, Malaysia, the company operates across the domestic Malaysian market through key operating subsidiaries, including Pineapple Computer Systems Sdn. Bhd., Pineagri Sdn. Bhd., and Pineapple Lifestyle Sdn. Bhd. The company organizes its commercial activities into three principal business segments: Information Technology, Agriculture, and Food & Beverage and Lifestyle. Within its core IT segment, the company provides a comprehensive suite of hardware and technology accessories, comprising personal desktop computers, notebooks, workstations, and tablet computers; computer components and internal hardware, including motherboards, graphic cards, processing units, power supply units, and memory modules; printing and imaging equipment, including laser printers, inkjet printers, all-in-one multifunction printers, and document scanners; printing consumables, such as original and compatible ink cartridges, toner cartridges, print ribbons, and specialized printing media; computer accessories and peripherals, including high-definition monitors, external hard disk drives, solid-state drives, keyboards, optical mice, docking stations, and audio equipment; networking hardware, including wireless routers, access points, network switches, cables, and adapters; packaged enterprise and consumer software licenses, operating systems, antivirus applications, and office productivity suites; and value-added IT support services, such as system configuration, hardware maintenance, equipment repair, warranty handling, and technical support services serving individual consumers, educational organizations, small-to-medium enterprises (SMEs), and corporate entities. Within its Agriculture segment, the company trades and distributes agrochemical inputs, including bio-organic fertilizers, compound chemical fertilizers, plant nutrients, and agricultural chemicals supplied to commercial plantations, farming syndicates, and agro-distributors. Within its Food & Beverage and Lifestyle segment, the company operates food outlets, café services, and hospitality ventures. In recent strategic developments and operational adjustments, Pineapple Resources Berhad has expanded its business diversification strategy to offset retail margin compression in conventional consumer IT hardware by scaling up its agricultural supply and fertilizer trading operations. The company has also modernized its IT commercialization channel by accelerating digital transformation, broadening sales across multi-platform e-commerce marketplaces, and enhancing direct business-to-business (B2B) supply contracts, while undertaking continuous operational rationalization across its brick-and-mortar retail footprint to streamline distribution costs, optimize inventory management, and strengthen operating margins.