SSF Home Group Bhd
MMYX:SSF0.38
MYR
+0.01
(+2.70%)
ISIN
MYQ0287OO001
Return %
Stock
S&P 500
1Y
-3.80
14.20
3Y
61.70
81.12
5Y
- -
68.34
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
•
in mil. unless spec.Quarterly Earnings Per Share
FRC
•
in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.Company Description
- CEO
- Choong Lian Wong
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Shah Alam Malaysia
- IPO Date
- Oct 12, 2023
- Website
- ssf.com.my
- Similar Companies
- Business
- SSF Home Group Berhad is a Malaysia-based investment holding company primarily engaged in the retail of furniture, home decor, and home living products. The company operates an extensive retail network across Malaysia under the proprietary SSFHOME brand, serving residential consumers, interior designers, and commercial clients. SSF Home Group Berhad structures its business across three core product categories: Furniture, which includes living room sets, sofas, coffee tables, television cabinets, dining tables, chairs, bedroom suites, bed frames, mattresses, wardrobes, and home office furnishings; Home Decor, which includes artificial flowers and plants, canvas art, wall decor, mirrors, decorative clocks, vases, sculptures, tabletop ornaments, and indoor lighting fixtures; and Home Living, which comprises kitchenware, cookware, tableware, bathroom accessories, bedding sets, cushions, curtains, carpets, rugs, and domestic storage solutions. In addition to physical showroom operations, the company distributes its merchandise through integrated e-commerce channels and third-party digital marketplaces, complemented by a customer loyalty VIP membership program. Founded in 1990 and headquartered in Selangor, Malaysia, the company operates showrooms across Peninsular Malaysia, Sabah, and Sarawak. In October 2023, SSF Home Group Berhad completed its initial public offering and listed on the ACE Market of Bursa Malaysia Securities Berhad under the stock code SSF. In recent operational developments, the company has focused on executing an aggressive post-IPO expansion strategy, deploying capital toward opening new retail outlets across central, northern, and southern regions of Malaysia, enhancing enterprise IT and e-commerce infrastructure, and optimizing supply chain and warehouse automation to bolster omnichannel fulfillment.