XOX Bhd. is a Malaysia-based investment holding company and telecommunications provider primarily engaged in the provision of mobile virtual network operator (MVNO) services, digital mobile solutions, smart retail technologies, and sports entertainment management. Founded in 2005 and headquartered in Petaling Jaya, Malaysia, the company operates across key business segments including Telecommunications, Technology and Digital Media, Sports Marketing, and Investment Holding. The company delivers its consumer and enterprise telecommunications portfolio under the ONEXOX and XOX Mobile brands, offering products and services that include prepaid mobile telecommunication plans featuring extended data and airtime validity; postpaid cellular subscription plans marketed under the XOX BLACK brand; 4G and 5G-ready mobile data and broadband connectivity packages; international roaming services, voice call routing, short messaging services (SMS), and digital eSIM technology; bulk enterprise messaging solutions and machine-to-machine (M2M) connectivity; smart automated retail vending kiosks with integrated telemetry; and mobile commerce, electronic wallet integrations, digital lifestyle content aggregation, and customer loyalty reward systems accessible through the XOX BLACK mobile application platform. Additionally, the company manages sports properties, talent, and merchandising through its subsidiary XOX Pro Sport Sdn. Bhd., which holds operational and commercial management rights for Perak Football Club (Perak FC). In recent strategic developments, XOX Bhd. has executed corporate reorganization and capital restructuring initiatives, including share consolidation and capital rationalization exercises to optimize its balance sheet. The company has also expanded its operational footprint in automated retail and fintech through partnerships for smart vending deployment, rolled out enhanced digital eSIM and 5G network support in collaboration with domestic network infrastructure providers, and expanded its digital ecosystem by integrating sports marketing, merchandise monetization, and digital payment solutions into its core mobile customer base across Malaysia and selected Southeast Asian markets.