- Business
- Viaplay Group AB (publ) operates as a leading Nordic entertainment provider focused on streaming, television, and content production services. The company offers its flagship subscription video-on-demand streaming service Viaplay featuring premium live sports including Formula One, Premier League, NHL, and winter sports; original series, films, and documentaries; advertising-funded free television channels such as TV3, TV6, TV8, and TV10 across Sweden, Norway, Denmark, and Finland; pay-TV channels under the V Sports, V Series, and V Film brands delivering premium sports, series, and movies; radio stations including Rix FM, Star FM, and P4 Group in Sweden and Norway; and content production through Viaplay Studios, which specializes in scripted and animated content for its platforms. Viaplay Group conducts operations primarily in the Nordic region with expansions into the Baltics, Netherlands, Poland, UK, US, and Canada via direct-to-consumer streaming and partnerships; it also distributes content globally through Viaplay Select on partner platforms. Founded in 2018 as a spin-off from Modern Times Group and headquartered in Stockholm, Sweden, the company, formerly Nordic Entertainment Group AB and rebranded in May 2022, maintains a 50% stake in Allente, the leading Nordic pay-TV distributor formed from the 2020 merger of Viasat and Canal Digital. Recent developments include Canal+ Group, alongside PPF, increasing its minority stake to 29% in January 2024 as part of a SEK 4 billion recapitalization to reduce debt and renegotiate financing; the completion in November 2025 of the acquisition of Telenor's remaining 50% stake in Allente for full ownership, financed by cash and new debt, to enhance cross-platform offerings and customer growth; a sublicensing agreement with TV Norway in 2025 to bolster sports content distribution; and the appointment of Jonas Karlén as EVP and CEO of Viaplay Sweden in late 2025 to lead streaming, TV, and radio operations.