Adverty AB
NNGM:ADVT0.18
SEK
+0.01
(+2.87%)
ISIN
SE0011724889
Return %
Stock
S&P 500
1Y
347.50
14.20
3Y
-95.28
81.12
5Y
-96.15
68.34
Capital Structure
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Company Description
- CEO
- Jonas Emanuel Söderqvist
- Full Time Employees
- 15
- Sector
- Technology services
- Industry
- Information technology services
- Address
- Stockholm Sweden
- IPO Date
- Nov 29, 2018
- Website
- adverty.com
- Similar Companies
- Business
- Adverty AB (publ) (NGM: ADVT) develops and operates an in-game advertising platform specializing in In-Play™ immersive ad solutions for virtual reality (VR), augmented reality (AR), and mobile games. The company provides programmatic video and display ad inventory at scale, including clickable and non-clickable ad formats with optional user rewards, VAST-compliant video ads, and seamless in-game placements that leverage contextual targeting for maximum relevancy and engagement; these solutions enable game developers and publishers to monetize content without disrupting user experience while allowing advertisers and brands to reach highly engaged audiences, particularly hard-to-reach demographics like Generation Z. Adverty's multi-patented technology, informed by human brain and eye research, supports IAB standards and direct or programmatic buying via self-serve dashboards or exchanges. Founded in 2016 and headquartered at Magnus Ladulåsgatan 3 in Stockholm, Sweden, Adverty maintains offices in London, Istanbul, Lviv, and additional locations including New York, Madrid, Helsinki, and St. Petersburg to serve global operations across Europe, the Middle East, North America, and beyond. In recent developments, Adverty completed a rights issue of SEK 43 million in November 2024, with 75% subscription guarantee, to fund In-Play 2.0 platform establishment, strengthen capital structure, and support working capital. The company announced an exclusive sales partnership with AdArabia in October 2024 for the MENA region and selected PubMatic as its global preferred PMP partner in May 2024 to elevate the in-game advertising ecosystem; earlier, it formed strategic alliances with Luna Media (September 2023) for SSP integration and Pushfire (June 2023) for DACH region expansion, alongside launching industry-first programmatic VAST video for In-Play in December 2023.