FABLE MEDIA GROUP AB
NNGM:FABLE5.14
SEK
+0.34
(+7.08%)
ISIN
SE0018013922
Return %
Stock
S&P 500
1Y
-0.39
14.20
3Y
- -
81.12
5Y
- -
68.34
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.Company Description
- CEO
- Carl Magnusson
- Sector
- Consumer services
- Industry
- Movies/Entertainment
- Address
- Stockholm Sweden
- IPO Date
- Jul 23, 2012
- Website
- fablemedia.se
- Similar Companies
- Business
- Fable Media Group AB is a Sweden-based digital marketing and lead generation company that specializes in performance-based affiliate marketing for the online gambling and iGaming industry. Founded in 2006 and headquartered in Stockholm, Sweden, the company connects licensed online casino, sportsbook, and gaming operators with active end-users worldwide. Operating primarily through its key subsidiaries, including Fable Media ApS and Phase One Performance Ltd, the company delivers traffic acquisition and player conversion solutions across international markets, with significant footprints in Europe, Latin America, and North America. The company provides a comprehensive suite of digital marketing and customer acquisition services, including: paid search marketing and pay-per-click (PPC) media buying campaigns targeting high-intent betting and gaming audiences; search engine optimization (SEO) and content-driven comparison portals delivering operator reviews, odds comparisons, and promotional bonus guides; programmatic display and social media advertising campaigns; customer relationship management (CRM) and conversion rate optimization services for licensed iGaming operators; and performance-based monetization models comprising recurring revenue-share agreements, cost-per-acquisition (CPA) contracts, and hybrid remuneration structures. In recent developments, Fable Media Group AB has executed strategic initiatives to optimize its operating profile, expand geographic coverage, and enhance shareholder returns. In April 2025, the company completed the final earnout payment for its reverse acquisition of Danish affiliate specialist Fable Media ApS, fully extinguishing its historical acquisition liabilities and solidifying its debt-free operating profile. In May 2025, the group accelerated its international expansion by acquiring a portfolio of specialized affiliate websites targeting the regulated Brazilian sports betting and online casino market. This expansion followed corporate streamlining efforts that included the phase-out of legacy assets, such as the Estonian entity Viistek Media, to focus resources entirely on scalable, high-margin paid media and performance marketing operations. In July 2026, the company appointed Carl Magnusson as Chief Executive Officer to steer long-term growth and commercial development. Supported by sustained cash flow generation and balance sheet deleveraging, Fable Media Group AB also initiated a shareholder capital return program with dividend distributions in 2026.