- CEO
- Santosh Jain
- Full Time Employees
- 30
- Sector
- Electronic technology
- Industry
- Electronic production equipment
- Address
- Stockholm Sweden
- IPO Date
- May 23, 2016
- Business
- Mediacle Group AB (publ) is a Sweden-based technology and digital media company that provides business-to-business (B2B) digital marketing, proprietary software platforms, and information technology solutions, primarily serving the global iGaming, fintech, and e-commerce industries. Founded in 2013 and headquartered in Stockholm, Sweden, the company maintains international operational hubs in London, United Kingdom, and Bangalore, India, operating through subsidiaries including Mediacle Limited. Mediacle Group AB structures its commercial activities across several core business divisions: Software Solutions, Digital Marketing, Lead Generation, Design and Development, and B2C Digital Portals. The company's proprietary software suite includes MAP (Mediacle Affiliate Platform), a cloud-based affiliate tracking and management software that provides real-time campaign analytics, multi-tier commission structures, and fraud detection mechanisms; iGAP (iGaming Aggregator Platform), an integration engine that enables gaming operators to manage game content, promotional bonuses, and player loyalty systems; TAP (Ticketing Automation Platform), an automated e-ticket workflow management and customer support system; RAP (Retention Automation Platform), a user engagement and player retention solution; and custom customer relationship and database management systems. Its Digital Marketing division offers search engine optimization (SEO); pay-per-click (PPC) and paid search campaign management; social media marketing; digital PR; content creation; and programmatic media buying. The Design and IT Development unit delivers custom web application development; native iOS and Android mobile application engineering; user interface and user experience (UI/UX) design; 3D animation; and video production services. In addition, the company owns and operates consumer lead-generation portals and online gaming assets, including JackpotMobileCasino, iElektronic, Pantaluren, Pantadatorn, and Mobilpengar. In recent developments, Mediacle Group AB has executed a strategic shift toward scaling its high-margin B2B SaaS and automation platforms, advancing the integration of artificial intelligence (AI) and machine-learning capabilities across its MAP and retention software suites to automate predictive player analytics and optimize digital marketing workflows. The group has also expanded its technical development infrastructure in Bangalore to enhance delivery capacity for tier-one international operators, while continuing to optimize its operational efficiency following its corporate reorganization and listing on the Nordic Growth Market under the ticker MEGR.