- CEO
- Deniz Chaban
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Gothenburg Sweden
- IPO Date
- Nov 22, 2017
- Business
- Touchtech AB (publ) is a Sweden-based enterprise software company that develops and provides cloud-based interactive commerce platforms, digital showroom tools, and in-store assisted selling solutions for retail brands and wholesale merchants. The company specializes in bridging physical retail environments with digital commerce infrastructure through touch-enabled displays, mobile devices, and omnichannel software integrations.
The company operates through a Software-as-a-Service (SaaS) business model, offering core proprietary software solutions including: Touchtech Vendo, an in-store digital sales platform designed for large interactive touchscreens and retail associate tablets that provides endless aisle capabilities, real-time omnichannel inventory visibility, digital product catalogs, basket creation, and seamless checkout via Point of Sale (POS) and mobile QR code integrations; Touchtech Lima, a collaborative digital showroom and wholesale presentation application engineered for fashion and lifestyle brands to showcase seasonal collections, streamline B2B order entry, replace physical product samples with interactive digital assets, and accelerate pre-order sales campaigns; and Touchtech Port, a centralized cloud management platform and API gateway providing retail analytics, content distribution, user permissions management, and continuous data synchronization with enterprise resource planning (ERP), product information management (PIM), customer relationship management (CRM), and e-commerce backends. In addition to software subscriptions, Touchtech provides enterprise implementation services, system integration consulting, hardware advisory, client onboarding, and ongoing technical support.
In recent developments, Touchtech AB has expanded its commercial reach and technological ecosystem through key strategic integrations and platform enhancements. The company has deepened its technical partnerships with leading composable commerce, e-commerce, and retail loyalty platforms, including Centra, Shopify Plus, Voyado, and automated RFID inventory systems, enabling unified stock synchronization and personalized in-store customer engagement. Touchtech has also expanded the international deployment of Touchtech Vendo and Touchtech Lima across major fashion, apparel, and footwear retail chains, securing multi-store rollout agreements and SaaS recurring subscription contracts across Europe and North America. Furthermore, the company has advanced its digital showroom capabilities by introducing support for high-resolution 3D digital garment assets and automated wholesale catalog generation, while optimizing its mobile-assisted selling modules to support hybrid sales associate workflows across global multi-brand retail environments.
Touchtech AB primarily serves mid-market and enterprise brands across the fashion, apparel, footwear, sporting goods, and lifestyle retail sectors. Founded in 2008, the company is headquartered in Gothenburg, Sweden, with commercial operations and customer installations across the Nordic region, Germany, the United Kingdom, broader continental Europe, and North America. Touchtech AB is publicly traded on the Nordic Growth Market (NGM Nordic SME) under the ticker symbol TOUCH.