NIKE, Inc.
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- NIKE, Inc. designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide; its core offerings encompass performance running shoes such as Air Zoom and Pegasus series, basketball footwear including Air Jordan and LeBron lines, soccer cleats like Mercurial and Tiempo, training and lifestyle sneakers under Nike Sportswear and Dunk franchises, as well as apparel categories spanning jerseys, shorts, baselayers, outerwear and performance gear for sports including track and field, tennis, American football, golf, skateboarding, baseball, volleyball and aquatic activities; the company also provides sports equipment, digital services via Nike Training Club and Nike Run Club apps, and operates through owned brands Nike, Jordan Brand and Converse, which offers casual and lifestyle footwear. Headquartered at the Philip H. Knight Campus in Beaverton, Oregon, with European headquarters in Hilversum, Netherlands, Greater China headquarters in Shanghai and Converse headquarters in Boston, Massachusetts, NIKE was founded in 1964 as Blue Ribbon Sports and incorporated as NIKE in 1971; it operates via geographic segments including North America, Europe Middle East and Africa, Greater China, Asia Pacific and Latin America, serving consumers through retail accounts, owned stores, digital platforms and distributors, with subsidiaries encompassing Converse Inc., Hurley International and over 200 entities across more than 40 countries. In recent developments, NIKE secured new credit agreements totaling up to $3 billion in March 2025, including a 364-Day Facility of $1 billion extendable to $1.5 billion and a Five-Year Facility, replacing prior arrangements to support working capital and commercial paper; the company announced senior leadership changes in December 2025 to accelerate "Win Now" actions amid a 10% sales drop in 2024, including departures in sales and IT leadership and promotions emphasizing geographic operations; it renewed a strategic multi-year alliance with FC Barcelona in February 2025 retroactive to the 2024/25 season to bolster retail and licensing globally, launched the NFL Rivalries program with community-inspired uniforms and gear in April 2025, entered a multi-year supply deal with Syre AB for recycled polyester to support its Vietnam factory expansion announced in November 2025, and introduced product innovations such as Pegasus 41 running shoes and Air Max Dn while planning a major Autumn/Winter 2025 launch alongside inventory optimization efforts.
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