Nogin, Inc. (NOGNW) operates as a commerce-as-a-service (CaaS) provider, delivering an end-to-end outsourced ecommerce platform that combines Intelligent Commerce technology, specialized talent, and data-driven tactics for direct-to-consumer (D2C) and business-to-business (B2B) brands; core offerings include cloud-based ecommerce solutions built on Shopify Plus enhancements such as AI-powered customer segmentation, algorithmic merchandising, automated campaign optimization, storefront management, performance marketing, customer retention, conversion rate optimization, creative production, customer service, warehousing, fulfillment, inventory management, and marketplace operations for industries including apparel, outdoor, health, and household goods. Founded in 2010 and headquartered in Tustin, California, the company serves mid-market brand leaders like bebe, Hurley, Brookstone, Scotch & Soda, and Kenneth Cole, enabling scalable growth with no upfront costs via revenue-share pricing and shared infrastructure. In 2024, Nogin completed a Chapter 11 restructuring confirmed by the U.S. Bankruptcy Court for the District of Delaware, with reorganized equity acquired by a B. Riley Financial-sponsored entity to strengthen its capital structure and support ongoing operations; it recently partnered with KickBallz to launch a new D2C sales channel leveraging its enterprise ecommerce technology.