- CEO
- Ravi Agarwal
- Full Time Employees
- 321
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Address
- 602, 6th Floor, Janakpuri District Center, G-8 Area, Janakpuri New Delhi DE India 110058
- IPO Date
- Sep 28, 2023
- Business
- Cellecor Gadgets Ltd. (NSE: CELLECOR) engages in the procurement, branding, and distribution of consumer electronics products in India. The company offers a diverse portfolio including 35 stock keeping units (SKUs) of televisions; 15 SKUs of sound systems and sound bars; 70 SKUs of mobile phones; true wireless stereo (TWS) earbuds, neckbands, and smartwatches; and modern accessories such as power banks, data cables, USB chargers, quick chargers, wireless and standard power banks, high-strength data lines, and adapters, all marketed under its flagship CELLECOR brand. It operates across entertainment and communication, peripherals, and modern accessories segments, targeting tech-savvy consumers through online and retail channels nationwide.
Founded in 2010 and headquartered at Plot No. 12, Block AG, Shalimar Bagh, New Delhi, India, the company was formerly known as Unitel Info Limited before changing its name to Cellecor Gadgets Limited in May 2023. Cellecor sources products from third-party manufacturers, focusing on affordable, feature-rich gadgets with a consumer-first approach.
Recent developments include strategic partnerships with fintech firm Cred to leverage its premium user base for enhanced market reach and with South India retailer Poorvika, projected to contribute Rs 150 crore in revenue while targeting Rs 750 crore annually through regional expansions. In August 2024, the company secured a Rs 10 million order for 7,000 units ahead of Flipkart's Big Billion Sale, bolstering festive season sales momentum. Cellecor also completed an acquisition in Cellecor Foundation to expand corporate social responsibility initiatives and aims for over Rs 1,500 crore in revenue by FY26 through growth in new-age appliances, smart TVs, and home/kitchen products.