Operator
Ladies and gentlemen, good day, and welcome to the Relaxo Footwears Limited Q4 FY '26 Financial Results hosted by IIFL Capital Services Limited. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.
Should you need assistance during the conference call, please signal an operator by pressing "*" then "0" on your touchtone phone. Please note that this conference is being recorded.
I now hand the conference over to Mr. Sameer Gupta from IIFL Services Limited.
Thank you, and over to you, sir.
Sameer Gupta
Thanks, Jitesh. Good evening, everyone.
At IIFL Capital, it is our pleasure to host the management of Relaxo Footwears. From the management, we have Mr.
Ramesh Kumar Dua, Chairman and MD; Mr. Gaurav Kumaar Dua, Co-CEO and Whole-Time Director; Mr.
Ritesh Dua, Co-CEO; and Mr. Sushil Batra, Executive Director.
We also have Mr. Ankit Jain, Company Secretary and Compliance Officer.
Without taking more time, let me hand it over to Mr. Ankit Jain for the opening remarks.
Over to you, Mr. Ankit.
Ankit Jain
Thank you, Sameer, for the introduction. Myself Ankit Jain, Company Secretary and Compliance Officer of the company.
Good evening, everyone, and thank you for joining us on Q4 and FY '26 earnings call. We appreciate your continued interest in our company, and we are pleased to walk you through our operational and financial performance for the quarter and financial year ended on 31st March 2026.
The earnings release and investor presentation are already available on the stock exchange website and our website for your reference. Before we move into Q&A session, I would like to highlight some of the key performance metrics for Q4 and FY '26.
Revenue from operations stood at ₹751 crore in Q4 FY '26 as against ₹695 crore in Q4 FY '25, an 8.1% year-on-year growth. The revenue growth was driven by a strong volume growth amidst a recovery in general trade channel, alongside continued growth in retail, e-commerce, and large-format retail channel.
EBITDA for the quarter stood at ₹124 crore, registering a growth of 10.6% year-on-year. EBITDA margin was at 16.5% in Q4 FY '26 as compared to 16.1% in Q4 FY '25.
The growth was supported by continued focus on operational efficiencies, backend optimization initiatives, and prudent cost management measures undertaken by the company, despite the dynamic industry environment. Profit after tax for Q4 FY '26 stood at ₹68 crore compared to ₹56 crore in Q4 FY '25, registering a growth of 20.4% year-on-year.
PAT margin expanded by 92 basis points year-on-year to 9%, reflecting the company's sustained focus on profitable growth. For FY '26, revenue from operations stood at ₹2,702 crore as compared to ₹2,790 crore in FY '25.
EBITDA for FY '26 stood at ₹374 crore, while EBITDA margin stood at 13.8% in FY '26. Profit after tax for FY '26 stood at ₹179 crore as compared to ₹170 crore in FY '25, with an increase of 5.3% year-on-year growth.
PAT margin in FY '26 stood at 6.6% in FY '26 as compared to 6.1% in FY '25. Now going forward, while the momentum exiting FY '26 is encouraging, we must tread with caution due to the uncertain external environment amidst the ongoing geopolitical situation causing inflationary pressure, which could affect consumer sentiment.
While the company has recently taken some calibrated price increases to offset input cost inflation, the full impact on demand and consumption pattern is still evolving and requires close monitoring. To conclude, while we are cautious about the near-term environment, we remain constructively optimistic about financial year 2027 performance, and we are committed to deliver a sustainable performance.
Now thank you. You may please open the floor for questions now.
Over to you, Sameer.
Operator
Thank you. Thank you very much.
We will now begin the question-and-answer session. Anyone who wishes to ask a question may press "*" and "1" on their touchtone phone.
If you wish to remove yourself from the question queue, you may press "*" and "2". Participants are requested to use handsets while asking a question.
Ladies and gentlemen, we'll wait for a moment while the question queue assembles. The first question is from the line of Archana Gude from IDBI Capital.
Please go ahead.
Archana Gude
Hi, sir. Thank you for the opportunity.
Operator
Sorry to interrupt. Ma'am, your voice is not audible.
Archana ma'am, can you hear me? Sorry, ma'am, the line has got disconnected.
I'll take the next participant. The next question is from the line of Avinash Karumanchi from MOFSL.
Please go ahead. I'm sorry, the line got disconnected.
The next question is from the line of Sameer Gupta. Please go ahead.
Sameer Gupta
Hi, and thanks for taking my question. Firstly, sir, how should one read this result?
There has been a GST rate reduction wherein there was down-stocking in the previous quarters, there would have been some up-stocking this quarter. Also, distributor count, if I see your presentation, has gone up from 550 last quarter to 630 this quarter.
If you adjust for these impacts, or let me put it this way, if you can give any indication on growth at the retail level, it would be helpful for us to understand the exact quantum of growth which is going on.
Gaurav Kumaar Dua
Hi, Sameer. This is Gaurav Dua.
You have correctly said that there was quite optimism in the market in quarter four. As you have mentioned, that GST from 12% became 5% and distributor were carrying the stocks.
Now, more or less stock has been liquidated through the pipeline, and we're seeing a good recovery in quarter four.
Sameer Gupta
Let's say the retail, you have reported an 8% growth, but this would also include distributor taking stock, filling their inventory. Last quarter was zero.
Suffice to say that the actual normal growth rate is somewhere in between 4%? Actually,
Gaurav Kumaar Dua
the full impact we started seeing after December onwards. You can definitely say that 5% to 6% we were able to grow in two quarters.
Sameer Gupta
Got it, sir. That explains.
Second, sir, and I think Ankit mentioned this in his opening remarks, West Asia impact. Input cost inflation, if you could quantify what kind of input cost inflation you are facing in your cost basket?
Sushil Batra
Input cost is on both side. One is I think material which is impacting everyone, and then in north few states, labor cost has also increased by government.
We are working on that. Raw material prices are again I think settling down and coming down also.
We are working with overall impact how much it will impact, but definitely it's a substantial impact which we are foreseeing. We have passed on this through the price increase majorly.
Things should be I think more or less at par with the cost increase, and let's see how it works.
Sameer Gupta
Sir, one, if you could quantify the inflation. Let's say if your cost was 100 in the previous quarter, in 3Q or 4Q, where is it trending today?
Is it 110? Is it 105?
Labor cost I can understand. Second is that what kind of quantum of price hikes have you passed on?
Gaurav Kumaar Dua
Sameer, we have taken 2 to 3 price increase in the market, and it was a gradual increase. Some was because of raw material and one was because of the labor which increased in Haryana.
Roughly around 15% to 18% is the increase. In some category it is lesser and in some category it is more.
We had calibrated what can be passed on in the market and took the call.
Sameer Gupta
On a blended level, you have taken a 15% to 18% price increase at a consumer level? Correct,
Gaurav Kumaar Dua
correct. You're right.
Sameer Gupta
Your cost increase would be roughly similar?
Sushil Batra
Around 12% to 15% I think will be the price increase, including I think all states and all materials on the cost of goods manufactured. That's what we are expecting, plus labor cost.
Sameer Gupta
You have taken a higher price increase versus the cost inflation?
Sushil Batra
No, no. It's at a price increase on the FG at a blended rate, cost of goods which we are manufacturing.
There is a price increase on both side: one is the labor side, which is almost around 25% to 30% price increase on the labor in one state, in other state it's around 10%, 10% to 15%. It's a mix of all these things.
That is the one part increase in the cost. Then material cost, which went up like anything.
So, 120 went up to 240, 250, like that. Now things are settling and coming down.
Overall, we have to review everything. Price increase, as on date, because we had inventory, so that material impact was not much in first month, at least, April.
Labor has definitely it has increased. It's a mix of so many things, we can say around 15% to 20% increase will be there overall on the cost side as on date.
Sameer Gupta
Got it. So, 15% to 20% is the increase on cost side, and you have passed it on to the consumer entirely, your margin is protected in a way.
Sushil Batra
That is the intent and we're trying to, yes.
Sameer Gupta
Got it, sir. I'll come back in the queue for follow-ups.
Thanks a lot.
Operator
Thank you. The next question is from the line of Archana Gude from IDBI Capital.
Please go ahead.
Archana Gude
Hi, sir. Thank you once again, and apologies for network issues.
Sir, I got three questions. Firstly, sir, can you give us some understanding on what has really changed post this GST 2.0 in terms of competitive intensity and demand front?
Gaurav Kumaar Dua
Archana, that we have mentioned before that the GST became from 12% to 5%. Branded players, we became more competitive in the market.
That the taxes came down, it helped the organized players. Secondly, there was good demand recovery in quarter four at consumer level.
Because of these two factors, we could see the growth level coming back.
Archana Gude
Sir, has the demand continued in the first two months of Q1? Can you repeat the question?
Has the demand continued for the first two months for Q1 or you see some subdued patches here and there?
Gaurav Kumaar Dua
It's too early to say, but definitely April and May was better. May is still going on, and let us see how June goes.
Archana Gude
Okay. Sir, earlier we spoke about product premiumization by getting into sneakers and maybe high-value Sparx portfolio.
How's that going on, sir? How has been the response?
Any new products which can add to margin expansion on the card?
Gaurav Kumaar Dua
Definitely, we are widening our premium playbook, and through sneakers and offering lifestyle-led products. Our main objective is that we do not have to lose the relevance in mass category, and plus, we have to premiumize.
We are making our product mix accordingly. Uh-huh.
Archana Gude
Anything planned for FY '27, or it's still progress? See,
Gaurav Kumaar Dua
this is a continuous process of premiumization. Like we have discussed before also, that we are coming up with the athleisure range, and we are coming with more price point.
For example, in Sparx, it was shoes in ₹999 to ₹1,700. Now we are thinking how we can cross offer more product at ₹2,500 also.
The price range and the premium portfolio, we are increasing. Right,
Archana Gude
right. Sir, lastly, any guidance on capex for this year and next year?
Sushil Batra
Capex, we I think incurred around ₹130 crore last year. Next year also.
Last year, we incurred around ₹130 crore. Next year, we have planned around ₹180 to ₹200 crore.
That's for next year.
Archana Gude
That will be used for basically the existing capacity and not for any new capacity addition, right?
Sushil Batra
It will be mix of both, because it's a big amount we spend upon the mold. It's not a increase of capacity.
Then we are making one, I think, administrative office also. Some money will go there.
Some wear-tear and some changes in the machine. There is no big capacity expansion definitely, but good amount will be spent on the mold side also.
Archana Gude
Sure, sir. Sir, thank you so much, and I'll come back again in the queue.
Thank you, sir.
Operator
Thank you. A reminder to all the participants that you may press "*" and "1" to ask a question.
The next question is from the line of Avinash Karumanchi from MOFSL. Please go ahead.
Avinash Karumanchi
Hi, sir. Good evening.
Congrats on good set of numbers. If you look at it, this is the first quarter after the eight quarters where you've seen an increase in volumes.
Is it only regarding the GST cuts that you've seen, or how is it?
Operator
Hello?
Gaurav Kumaar Dua
Like what we discussed before, can you hear us? Can you hear us?
Avinash Karumanchi
Yes, sir. I can hear you now.
Yeah.
Operator
Sir, your line is audible. There is a background noise.
Gaurav Kumaar Dua
Avinash. It was both things.
We are still an open footwear dominant player. Because of the season, Q4 and Q1 is bigger for us.
Second thing was definitely GST. Thirdly, there was a good demand in the market.
Avinash Karumanchi
Okay. Second thing, if I have heard it right, you have taken price hikes in the range of 18% to 20%.
Is this right? Correct,
Gaurav Kumaar Dua
correct. 15% to 18%.
Avinash Karumanchi
Yeah. We have seen a similar situation in FY '22 where we had to take 20% plus kind of price hikes and that has impacted our volume significantly.
Last time also we argued that Relaxo maintains a 6 months of inventory of raw materials while other unorganized players are maintaining lesser quantum. How is raw material cost figures right now?
Gaurav Kumaar Dua
This time we are cautious in buying raw material. We have not bought like what we did 2 years back.
We are very cautious in buying and passing the price to the consumer. We are watching the trends, what is happening in the market, and it is across industry, footwear industry.
All the players have taken the increase of prices, not only Relaxo.
Sushil Batra
Last time, raw material prices hike was very steep. It went from ₹100 to ₹300.
Now this time it is there, but not that I think high level. Now things are settling also.
It is I think almost coming down every day,
Gaurav Kumaar Dua
major raw materials. Even today, I think things are settling globally also, but it will take time.
Let's hope things should be much better. We don't see repetition of last time what happened.
Avinash Karumanchi
Okay. If things normalize, then you would be rolling back these price hikes, right?
Sushil Batra
No, I don't think there is any possibility that raw material will soon settle down. This price increase will remain.
Avinash Karumanchi
Okay. I'm not asking from the next quarter's perspective or something in that sense, but if you look at next 2 years or 3 years, how should we look at the gross margins?
Hello?
Gaurav Kumaar Dua
Gross margin, definitely, we will try to improve overall, but we have to be very cautious about the passing the cost to the consumer. We have to be competitive.
We have to see the competition also. Gross margin definitely intent is to improve and overall operating margin should also improve.
That's what we are trying. It will be a just journey on the betterment side.
Avinash Karumanchi
What would be the levers of that improvement? That's what I'm asking.
Gaurav Kumaar Dua
Like we have discussed before, we are going to open 100 new outlets this year, and we are going to change our product mix, plus there will be some more addition in terms of distributor and retailers. A lot of action we're going to take to at least grow the market and margin.
Avinash Karumanchi
Sir. Congrats on the way ahead.
I'll join the queue.
Operator
Thank you. The next question is from the line of Shraddha Kapadia from SMIFS.
Please go ahead.
Shraddha Kapadia
Hello, am I audible?
Operator
Yes, ma'am. Yes, ma'am.
Yeah.
Shraddha Kapadia
Right. Congratulations on good set of numbers.
Recently and right now also, you mentioned that there is an increase in focus on the women and the kids category. If you could let us know the current contribution and the medium-term target which the management has for the same?
Gaurav Kumaar Dua
Can you repeat the question?
Shraddha Kapadia
There is more focus on women and the kids category. Current contribution and the medium-term target.
Like
Gaurav Kumaar Dua
for us, men's contribution is 70%, 25% is ladies, and 5% is kids. Our more focus will be on ladies and kids to improve this percentage.
Right now it is quite low, but definitely it's going to improve.
Shraddha Kapadia
Sure, sure. Thank you so much.
Also, similarly, for the premium products also, if you could help with the current contribution?
Gaurav Kumaar Dua
We were playing at ₹999 in sport shoe till ₹1,800. Now this time, we have rearranged our portfolio and we're going to launch more products starting from ₹999 without leaving that base till ₹2,800 MRP.
Can't say exactly what number contribution we will get from the premium portfolio. It's too early to say upon that.
Shraddha Kapadia
Okay. Sure.
Thank you so much. I'll join back in the queue.
Operator
Thank you. The line got disconnected of the participants.
Sameer Gupta
Hello?
Operator
Hello, Sameer sir, can you hear me?
Sameer Gupta
I can hear you.
Operator
Yeah. The next participant is from the line of Sameer Gupta from IIFL.
Please go ahead.
Sameer Gupta
Hi, sir. Just a follow-up.
So, 15% price hike, just wanted to understand the thought process. Now, when I look at our inventory, we have 75 days on sales, so that will translate to around 150 days on COGS.
Aren't we a little early in taking sharp price hikes because if I look at the competitors, let's say Bata and Redtape and Metro, we haven't seen any major price hikes announced over there so far. One, do you foresee a volume impact in the near term?
Let's say volume growth momentum will moderate substantially, might even decline in the coming quarters? Do you foresee that?
Two, just wanted to understand the urgency in taking price hike, sir.
Gaurav Kumaar Dua
There were two reasons what we have mentioned before. One was the raw material which shot up like anything in the month of April itself.
Secondly was the wages, the increase in Haryana, the wages were more than 30% increase in the wages. There were the two reasons that we had to take the price increase.
Regarding the raw material, definitely, we are seeing that raw material is now softening. The wage increase, we don't think it will come down.
The cost pressure will be there in terms of that price hike cannot be taken back. Secondly, depends upon the other players which state they are operating from.
We cannot comment upon that what impact of wages they had. Raw material, it is across.
Sameer Gupta
Got it. Let's say when you say RM will soften, the wage cost is still much higher and do you foresee taking price cuts or increasing trade discounts if the raw material were to come down significantly?
Else you will see a margin expansion, right?
Gaurav Kumaar Dua
We are closely monitoring the market, how the uptake will be in the market. It's too early to give any guidance on this.
Sameer Gupta
Fair, sir. Got it.
That's all from me.
Operator
Thank you.
Gaurav Kumaar Dua
Thank you.
Operator
A reminder to all the participants that you may press "*" and "0" "*" and "1" to ask a question. A reminder to all the participants that you may press "*" and "1" to ask a question.
A reminder to all the participants that you may press "*" and "1" to ask a question. The next question is from the line of Shraddha Kapadia from SMIFS.
Please go ahead.
Shraddha Kapadia
Thank you so much for the opportunity again. If you could help us with any future guidance for modelling purpose, revenue as well as the margins, considering this is the quarter in many times that the company has reported such a good number of growth?
Yeah. Thank you.
Sushil Batra
Can you repeat the question, please, Shraddha?
Shraddha Kapadia
Any future guidance?
Sushil Batra
Outlook, we are confident. Definitely, we will sustain what we performed in Q4, but definitely geopolitical situations are so uncertain, it's tough to give a very just solid statement.
Still, we are very confident we'll maintain. Definitely, intent is to improve our margins.
Growth will come, and there is a price increase. Volume, we have to maintain that also.
We are watching all that I think competitor internally, geopolitical, and we are confident definitely last two quarter if you see, Q4 is much better. Things have started coming up, and consumer sentiments are also not that down.
GST is helping us, and overall, our treasury and overall balance sheet, and so many factors are favoring us. We are very confident future, at least, near future should be, I think, good one.
Shraddha Kapadia
Sir, any numbers if you could help us to quantify?
Sushil Batra
Quantify, the last year we maintained operating margin of around 13.8%, that is a full year. Q4 was much better.
We don't expect Q4 will be repeated, definitely. We intend to do better than last year overall operating margin, which is 13.8, it should be better, maybe 1% plus.
That is the intent, definitely, we're trying to.
Shraddha Kapadia
Sure, sir. Thank you so much.
Anything if you could highlight majorly on the GT, since you have mentioned that the GT has helped grow? Any changes or anything which you have witnessed?
Gaurav Kumaar Dua
In GT, what we have seen is that there is recovery of demand in quarter four, and it is going to continue what we are seeing. We are closely monitoring after the price increase how the consumer reacts.
We're keeping a close watch. Let's see.
Because we have changed the product mix also, we launched some products in different categories not to leave the earlier price point also.
Shraddha Kapadia
The newer would be the higher price points, like you already mentioned?
Gaurav Kumaar Dua
Correct.
Shraddha Kapadia
Sure. Thank you so much.
Sushil Batra
Moreover, we have
Shraddha Kapadia
Yes. Yeah.
Sushil Batra
Moreover, we have planned for expansion in our own EBO model. We intend to open 100 stores, that is I think plan, and we are doing some new format and new redesigning of the shops with new good experience.
We have done one trial, getting good response. After that, we are very confident good footfall and good return, profitable return should come from that segment.
On the e-commerce side also, we are working. A lot of things we have done.
A lot of growth we expect that will come from that channel. These are, I think, new initiative will add a lot of growth.
We are confident things should be better.
Shraddha Kapadia
Sure, sir. Also, since you mentioned the EBO also, is there any target like Tier 1 cities, Tier 2, and 3 cities?
If you have any plans, or if you could help us understand more about the same?
Gaurav Kumaar Dua
Now we are going to open outlet across India. Like earlier, it was basically north- and east-based.
Now we have identified some gaps in west, and going forward, definitely, we will enter southern market also, understanding the consumer preferences, yeah.
Shraddha Kapadia
Okay. Sure, that was quite helpful.
Thank you so much, and all the best for future, sir. Thank you.
Operator
Thank you. A reminder to all the participants that you may press "*" and "1" to ask a question.
The next question is from the line of Yogesh Bhatia from Sequent Investments. Please go ahead.
Yogesh Bhatia
Hello? Sir, congratulations on good set of numbers.
I have a couple of questions. Apologies, I joined the call late.
Can you explain the reason why margins were higher in this quarter? Is it some specific inventory gain or we've taken price hike, and that's why we don't expect this to sustain?
What is the reason?
Gaurav Kumaar Dua
Your question is why the margin was higher in quarter four?
Yogesh Bhatia
Yes, sir.
Gaurav Kumaar Dua
They are two, three reasons for that. One was that a lot of backend work is done in the plant to reduce the cost.
Secondly, our volume have grown a lot, the fixed cost remained same, contribution has increased because of the volume and value growth. Plus, we have curtailed or reduced the discount given in the market also.
Yogesh Bhatia
There is no inventory gain or anything of that sort?
Gaurav Kumaar Dua
We have taken a small increase in quarter four, that is also one of the reason of improvement in margins.
Yogesh Bhatia
Okay. Sir, my second question was, we mentioned somewhere in the call that we plan to set up 100 new EBOs.
Can you explain us that what is the timeline to do this network expansion? As of now, how many EBOs do we operate?
Sushil Batra
As of now, we have around 400 plus EBOs, but with new design and new format, we have started. We did one trials.
We are very aggressive. In first half, we will be able to open at least 30%, 40% out of 100.
By December, most of the should be ready by December, that is the intent. Okay.
Sir, this 400,
Yogesh Bhatia
in this 400, we will add 100, or this 400 mein we will redesign, and the number will remain still 400? We will add new 100.
Sushil Batra
We will add new 100, and 400 will continue with the same format, and we will change some, but all 100 will be new one.
Yogesh Bhatia
Okay. Sir, my last question is, our volume has been more or less [unclear] crore pairs versus 17, 18 crore pairs.
A Q4 versus Q4, the volume is significant. I wanted to that what do you feel about volumes in the next [unclear]?
Operator
I'm sorry to interrupt, sir. Your voice is echoing a lot, sir.
Yogesh Bhatia
Sorry. Hello?
Sir, can I repeat the question now?
Sushil Batra
Yes, Yogesh.
Yogesh Bhatia
Yeah. Sir, I was saying that last year to this year, our volumes have more or less remained flat, but this quarter, we've seen a significant jump in the volumes.
I wanted to know what do you feel about the volumes for the next 2 years? How do you see that happening?
Not very guidance, but qualitatively, what do you feel about volumes? Secondly, do you think that the mix will change significantly for Relaxo or the price range will remain at ₹155, ₹160 per pair going ahead?
Gaurav Kumaar Dua
Yogesh, it's a journey, for increasing ASP is going to take time, but definitely, we are focused towards premiumization. We are changing our product mix, but it's going to take time to see the impact in ASP.
It's not a short-term, it's a long-term phenomenon. Every year, we are going to increase our ASP.
Sushil Batra
With EBO expansion and e-commerce growth which we are foreseeing, ASP will improve, definitely,
Gaurav Kumaar Dua
because
Sushil Batra
I think GT there will be a pressure, but on these two channels, a lot of premiumness is going to happen, and it will increase overall ASP at company level.
Gaurav Kumaar Dua
Correct.
Yogesh Bhatia
Right. Sir, what do you feel about volumes for the next 2 years?
Sushil Batra
Next 2 years, I think we have to be cautious. Intent is there, again, around 4 around I think 4% to 5%, definitely, we want to grow our volume.
Price increase, we have already taken, let's see how it impact. Overall, we want to grow at least 4% to 5% in volume with product.
Yogesh Bhatia
Sir, our EBO expansion is 25% right now, then, I don't think volume expansion can only be 4%, 5% because our network is only expanding 20%, 25%.
Sushil Batra
Agree, but EBO business is not that great now in our overall kitty. It's around 10% around 10%.
If we increase their 25%, it's a high-value item, volume will increase, definitely, but not that degree. Overall, at company level, when you're talking 4.5, it's a 17, 18 crore pair we sold last time.
That's going to be not that easy, but definitely, we intend to.
Yogesh Bhatia
If I may ask one last question?
Sushil Batra
Please.
Yogesh Bhatia
Sir, can you please give me the breakup of our network, like how many EBOs, how many MBOs touchpoints we have? What is the breakup for that?
Gaurav Kumaar Dua
We have mentioned in our investor report also that we are currently supplying to 70,000 outlets, that's MBO outlets, and our own outlet EBOs are 420 outlets. These are our own.
Plus, we are available in e-commerce platform. We started with now quick commerce also, being present in Blinkit and Zepto, where we are getting a good response, plus we are exporting to 35 countries.
Yogesh Bhatia
Okay. Thank you, sir.
Thanks. That will be all.
Operator
Thank you. A reminder to all the participants that you may press "*" and "1" to ask a question.
The next question is from the line of Archana Gude from IDBI Capital. Please go ahead.
Archana Gude
Hi, sir. Thank you for the follow-up.
Sir, I have two bookkeeping questions. Can you help me with revenue contribution from Sparx, Bahamas, Relaxo, and Flite in FY '26?
Sushil Batra
We have three major brands. Our contribution in Sparx is around 40%, Hawaii is around 25%, and Bahamas is Flite?
It's a 35%, yes. This is the ratio among all the three major brands.
Archana Gude
Right. Sir, how has been the Sparx journey in last 4, 5 years?
Any major category which you feel is really supporting the margin expansion more than the top line, can be looked at? Any of your thoughts on which has been really helping us at margin level?
Gaurav Kumaar Dua
There is a good demand coming from sneakers and sport shoe category, which we think has a great future ahead. Plus, we are going to focus more on ladies and kids category, which currently is contributing less, but has a good future.
Archana Gude
Correct. Right,
Gaurav Kumaar Dua
yeah. Our focus is more on those.
Archana Gude
Correct. Sir, in terms of ad expenses, what was the amount in FY '26, and how do we see for coming year?
Gaurav Kumaar Dua
Can you come again?
Archana Gude
Ad expenses.
Gaurav Kumaar Dua
Advertisement.
Archana Gude
Full year FY '26.
Gaurav Kumaar Dua
Our expenditure is roughly around 4% to 5%, and it varies between brand to brand, whatever the requirement is. Secondly, big expenditure is also on performance marketing on platforms like Amazon and Flipkart.
Archana Gude
Correct.
Gaurav Kumaar Dua
That is depend upon again brand to brand.
Archana Gude
We'll continue to see the same kind of ratio, 4% to 5% of net sales for '27?
Gaurav Kumaar Dua
Yes, correct. We will try to maintain what we are going to spend on advertisement.
Sushil Batra
Spend will be like this, but we are changing I think overall digital strategy and so many things.
Gaurav Kumaar Dua
That is there, that the focus will be now more on digital front. As you have seen, the customer is moving from television to digital.
The spend is also accordingly going to shift towards those medium where consumer is present.
Archana Gude
Right, sir. Sure.
Thank you and all the best, sir. We look forward seeing good numbers like what we delivered in Q4 going forward.
Gaurav Kumaar Dua
Thank you.
Operator
Thank you. The next question is from the line of Sameer Gupta from IIFL.
Please go ahead.
Sameer Gupta
Sir, just one follow-up. This 100 EBOs that you plan to do, our ₹180 to ₹200 crore capex guidance, does it include the capex for these EBOs?
No.
Sushil Batra
In our case, spend is not that great in case of That is inclusive, by and large inclusive. Each store we are going to spend around ₹30 to ₹35 lakh per store, not more than that.
If you go for 100, it will be 30, 35 Cr. That's all.
Not a big spend. That's part of 200.
Sameer Gupta
Got it. Given there will be retailing costs in the first few years, there will be a margin-dilutive impact also.
Given that you have also guided for a 100 basis points expansion, this is despite the retail expansion, right?
Sushil Batra
Yes, definitely, because we have done trial also. There is a good footfall, good response, high-value product we are able to sell, and we have gone with exclusive article for EBO in addition to our GT.
Margins, we have already expanded our margin in these stores. We don't see much pressure will come on the overall margin, and we are expecting 1% which I referred will be maintained at company level.
Sameer Gupta
Sure, sir. Thanks, and all the best.
Operator
Thank you. A reminder to all the participants that you may press "*" and "1" to ask a question.
A reminder to all the participants that you may press "*" and "1" to ask a question. As there are no further questions from the participants, I now hand the conference over to the management for closing comments.
Gaurav Kumaar Dua
Thank you, Sameer. This is all from our side, and we thank all of you, for joining the call.
Looking forward to speaking with all of you again in the next call. Thank you.
Operator
Thank you very much, members. On behalf of IIFL Capital Services Limited, that concludes this conference.
Thank you for joining us, and you may now disconnect your lines.
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