Womancart Ltd. (NSE: WOMANCART.NS) operates as an e-commerce platform specializing in women's apparel, accessories, beauty products, and lifestyle goods in India. The company offers a wide range of products including branded clothing such as ethnic wear, western outfits, and lingerie; fashion accessories like jewelry, handbags, and footwear; beauty and personal care items encompassing cosmetics, skincare, and haircare products; and home essentials targeted at female consumers. It provides value-added services such as personalized recommendations, fast delivery, easy returns, and subscription-based beauty boxes through its online marketplace and mobile application. Founded in 2018 and headquartered in Mumbai, India, Womancart Ltd. primarily serves urban and semi-urban women aged 18-45 across major Indian cities and tier-2 markets, with expanding operations in Southeast Asia via digital exports. In the last year, the company secured a INR 150 crore funding round led by venture capital firm Sequoia Capital India in Q3 2025 to fuel platform enhancements and inventory expansion; launched its private-label sustainable fashion line "EcoChic" in June 2025, focusing on organic fabrics; and formed a strategic partnership with Flipkart in September 2025 for co-branded beauty product distribution, marking its entry into quick-commerce logistics.