- Business
- New China Life Insurance Company Ltd. (NCI) is a leading nationwide life insurance provider in China that offers a comprehensive range of life, health, and accident insurance products and services to individual and institutional customers through diversified channels including agents, bancassurance, and digital platforms; it operates three main segments encompassing traditional insurance, participating insurance, and other businesses such as asset management, investment-linked products, wealth management, electronic commerce, medical services, and real estate development and leasing. Founded in September 1996 and headquartered in Beijing with its registered office in Yanqing District, the company serves over 31 million individual customers and 78,000 institutional clients nationwide via extensive marketing networks and subsidiaries including New China Asset Management Co., Ltd., New China Pension Co., Ltd., Xinhua Jiayue Healthcare and Old-age Care Industry (Beijing) Co., Ltd., and New China Electronic Commerce Co., Ltd.; it manages investment assets exceeding RMB1.6 trillion and supports national strategies in areas like pension finance, green finance, inclusive finance, technology finance, and rural revitalization. In recent developments, NCI launched over 58 new insurance products in 2024 including upgrades to its "Multiple Protection" and "Health Guard" series as well as participating insurance policies with a "guaranteed + variable" model since September 2024; it formed strategic partnerships with Huize Holding Limited to co-develop customized annuity products "Bliss" in July 2024 and "Bliss No.2" in September 2024, enhancing digital distribution and retirement solutions; the company increased shareholdings in high-dividend assets such as BEIJING ENT in March 2025 and co-established a RMB50 billion private securities investment fund focused on high-quality listed companies; it also expanded its service ecosystem with brands like "Xinhua Zun" for high-net-worth clients, "Xinhua An" for home-based elderly care, "Xinhua Rui" for inclusive services, and "Xinhua Yue" for travel-based healthcare across 21 communities in 16 cities, while achieving record gross written premiums of RMB170.5 billion, net profit of RMB26.2 billion, and value of new business of RMB6.3 billion in 2024 amid robust investment yields of 8.5%.