- CEO
- Paul Serra
- Full Time Employees
- 2,300
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- 57 Yanco Avenue Leeton NSW Australia 2705
- IPO Date
- Apr 8, 2019
- Business
- Ricegrowers Limited, operating under the SunRice brand, is an Australian-based global food company specializing in the production, milling, marketing, and distribution of rice and related food products. The company offers a diverse portfolio including packaged rice, rice flour, rice cakes, rice-based snacks, pet food, and other grocery products sold under well-known brands such as SunRice, SunWhite, SolRais, Trukai, CopRice, Hinode, Toscano, Riviana Foods, and SavourLife. It operates through segments including Rice Pool, International Rice, Rice Food, Riviana Foods, and CopRice, serving markets in Australia, New Zealand, the Pacific Islands, the Middle East, the United States, and other international regions. Founded in 1950 and headquartered in Leeton, New South Wales, Ricegrowers is deeply integrated into the rice supply chain from paddy rice procurement and milling to value-added consumer products.
In the last one to two years, Ricegrowers Limited has made significant strategic moves including the acquisition of SavourLife Pty Ltd in August 2024, expanding its footprint in the Australian branded pet food market. The company has also enhanced its rice flour product range internationally and expanded distribution of rice cakes within Australian retail channels. SunRice launched its CY26 rice season with renewed grower partnerships featuring earlier funding availability and new pricing mechanisms to improve farm gate profitability. Ricegrowers has positioned itself as a global fast-moving consumer goods business with over 40 new product launches targeting higher-margin branded categories such as rice snacks and pet food. The company achieved listing in the ASX 300 in September 2025, reflecting strong revenue growth driven by diversified product offerings and expanded international markets including the Middle East and the United States. Additionally, Ricegrowers secured over $1.8 million in federal grant funding to support climate-smart rice farming initiatives focused on sustainability and productivity improvements for growers.
Ricegrowers remains committed to sustainable agricultural practices and long-term growth through innovation in products and partnerships, offering a comprehensive suite of rice-based foods, complementary grocery items, and pet nutrition solutions across multiple global markets.