Wag! Group Co.
NASDAQ Global MarketRecent
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ROIC.AI
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- Business
- Wag! Group Co. operates as a technology-driven pet care company primarily focused on serving the modern U.S. pet household. The company offers a comprehensive mobile technology platform that connects Pet Parents with Pet Caregivers, providing a range of on-demand and scheduled services including dog walking, overnight care, drop-in visits, pet boarding, in-home pet sitting, and one-on-one dog training. Additionally, Wag! offers a suite of wellness services including Vet Chat for 24/7 access to licensed pet experts, wellness plans, pet insurance comparison through its Petted marketplace, prescription management via Furmacy software, and a pet food and treat review platform through its Dog Food Advisor brand. The company also owns WoofWoofTV, a multimedia content platform reaching over 18 million social media followers, and the premium pet apparel and accessories brand Maxbone. Founded in 2015, Wag! Group is headquartered in San Francisco, California and operates across more than 5,300 cities nationwide. In recent developments, Wag! Group successfully completed a pre-packaged Chapter 11 bankruptcy reorganization in September 2025, emerging as a privately held company owned by its secured lender, Retriever LLC. This recapitalization strengthened its financial foundation, providing new equity capital and exit financing to support ongoing operations and future growth. The company has also engaged in various strategic acquisitions within the last 1-2 years to expand its offerings, including the acquisition of Rowlo Woof Ltd. in 2024 to enter the pet media space, the purchase of Maxbone in 2023 to enhance its digital pet essentials platform, and the sale of the Furscription prescription management business to MWI Veterinary Supply Co. in mid-2025. These moves reflect Wag!'s ongoing strategy to diversify its pet care services and maximize shareholder value while focusing on sustainable long-term growth in the pet care industry. Wag! Group markets its services primarily to U.S. pet owners, leveraging its technology platform to facilitate seamless access to pet care and wellness solutions. Its business model integrates a broad spectrum of pet-related products and services, positioning it as a multi-segment player in the pet care and wellness industry. The company remains dedicated to innovation in pet care and expanding its presence across multiple service and product categories to meet evolving consumer demands.
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