Pinterest, Inc.
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- Pinterest, Inc. (PINS) operates a visual search and discovery platform where over 553 million monthly active users worldwide curate ideas, find inspiration and shop products across categories including recipes, home decor, fashion, style, gardening and travel; the company offers core services such as digital pinboards for image sharing and saving, visual search tools, personalized recommendations, Promoted Pins for advertising, shoppable Pins linking to retailers, and AI-powered features like "Styled for" boards, "Boards for you," auto-collages and enhanced trend forecasting with shopping insights. Headquartered in San Francisco, California, Pinterest was founded in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp, and serves consumers, advertisers and brands primarily in the United States, Canada, Europe and other international markets with a focus on positive, inclusive online experiences that drive commerce and user engagement. Recent developments include the launch of AI-driven shopping and discovery tools such as Performance+ suite in October 2024, programmatic access expansions via partnerships with Index Exchange and Criteo in January 2025, a $30 million investment in over 60 nonprofit organizations through the Pinterest Impact Fund in 2024, upgraded Trends tools and auto-collages in June-July 2025 ahead of Cannes Lions, and reporting 17% revenue growth with record users in the third quarter of 2025.
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