PUMA Se
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- PUMA SE designs, develops, sells and markets footwear, apparel and accessories as one of the world's leading sports brands; core product categories encompass performance and sport-inspired lifestyle items in Football, Running and Training, Basketball, Golf, Motorsports, Teamsport and Sportstyle including sub-lines such as Core, Kids, Prime and Select; the group owns the brands PUMA, Cobra Golf and stichd. Products feature proprietary technologies like NITRO foam in running shoes such as Deviate NITRO Elite 3, Fast-R 2 and MagMax, FUZIONFIT uppers and FLEXGILITY outsoles in FUTURE and ULTRA football boots, and Formstrip designs across sneakers like Speedcat, Palermo, Suede XL and Mostro; Cobra Golf offers irons such as LIMIT3D and cleats like PHANTOMCAT NITRO with Flexspike technology. The company operates in over 120 countries through three regions (EMEA, Americas, Asia/Pacific), three product divisions (Footwear, Apparel, Accessories) and dual channels of Wholesale and Direct-to-Consumer including e-commerce and owned retail stores; it employs around 20,000 people with headquarters in Herzogenaurach, Germany, and central hubs in Somerville (USA), Hong Kong, Ho Chi Minh City (Vietnam); founded in 1948 by Rudolf Dassler. Recent developments include long-term strategic partnerships with F1 Scuderia Ferrari HP (with Charles Leclerc as ambassador), Aston Martin Aramco F1 Team, Portuguese Football Federation, HYROX fitness racing and F1 Academy as official trackside vendor; new ambassador and product deals feature Salehe Bembury for basketball shoes, Tyrese Haliburton with Hali 1 signature shoe, Rosé for Palermo/Speedcat; CEO transition names Arthur Hoeld (effective July 2025) succeeding Arne Freundt amid strategy differences, alongside Matthias Bäumer as Chief Commercial Officer (April 2025); launched nextlevel efficiency programme targeting 8.5% EBIT margin by 2027 via cost reductions, product simplification and supply chain finance, incurring up to €75 million one-time costs in 2025; expanded financing with €1.2 billion revolving credit facility to 2030 and €210 million Schuldschein; ongoing €100 million share buyback through May 2025; revised 2025 outlook to low double-digit sales decline and EBIT loss due to tariffs, inventory and demand softness.
Company News
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PUMA SE (PUMSY) Q1 2026 Earnings Call Transcript
Puma Se (OTCMKTS:PUMSY) Given Consensus Rating of “Hold” by Brokerages
Puma Se (OTCMKTS:PUMSY) Given Average Rating of “Hold” by Analysts
Puma Shares Jump as Retail Billionaire Mike Ashley Buys Stake
PUMA: Eyes On 4Q Beat And New Shareholder
Puma Se (OTCMKTS:PUMSY) Short Interest Up 134.7% in February
PUMA SE (PUMSY) Q4 2025 Earnings Call Transcript
Puma Se (OTCMKTS:PUMSY) Given Average Recommendation of “Hold” by Analysts
Puma stock climbs as Chinese sports company swoops in for big stake
European shares climb on corporate updates; Puma leaps on Anta stake sale
Puma shares surge 20% after Anta Sports buys stake for $1.8 billion
China's Anta Sports buys 29% Puma stake for $1.8 billion, rules out full takeover
Anta Sports Set to Become Puma's Largest Shareholder in $1.8 Billion Deal
China's Anta Sports muscles in with $1.8 billion move for 29.1% Puma stake
Exclusive: China's Anta Sports has offered to buy Pinault family's 29% Puma stake, sources say
Puma Se (OTCMKTS:PUMSY) Receives Consensus Rating of “Hold” from Analysts
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