Phoenix Media Investment (Holdings) Limited operates as an investment holding company principally engaged in satellite television broadcasting, internet media, outdoor media, real estate, and other activities in the People's Republic of China and internationally. The company broadcasts television programs and commercials through its primary channels, including Phoenix Chinese Channel and Phoenix InfoNews Channel; Phoenix Movies Channel; Phoenix North America Chinese Channel; Phoenix Chinese News and Entertainment Channel; Phoenix Hong Kong Channel; and an integrated media operating platform, with global coverage via satellite, cable networks, mobile internet, IPTV, OTT platforms, and social media reaching over 2 billion audience members. Its internet media segment, through Phoenix New Media (ifeng.com) and the IFENG News App, delivers news, original content such as On The Cover, The Journey, and Global Insights, live streaming, and integrated marketing services; the outdoor media segment via Phoenix Metropolis Media provides LED display advertising across over 300 cities in China and 31 overseas countries; real estate involves investment properties in Beijing, Shenzhen, and London; and other activities include Phoenix Weekly magazine with over 55 million users across platforms. Founded in 1996, the company maintains headquarters in Hong Kong and holds a 55.04% equity interest in Phoenix New Media Limited. Recent developments include the rebranding of its six major satellite TV channels completed in early 2025 with the launch of a new Phoenix North America Chinese Channel version; a gain on disposal of an investment in a subsidiary recorded in the first half of 2025; maintenance of stable collaborations with domestic and international brands alongside breakthroughs with emerging brands in outdoor media; and ongoing enhancements to integrated marketing and content synergies amid revenue declines in television broadcasting and outdoor media for the six months ended June 30, 2025.