- CEO
- Bing Xu
- Full Time Employees
- 1,110
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Address
- Building No. 2 Shanghai People's Republic of China 200124
- IPO Date
- Jul 31, 2023
- Business
- Qutoutiao Inc. operates innovative mobile content platforms in China that aggregate and distribute light entertainment content, including news articles, short videos, and online literature, primarily targeting users in lower-tier cities through AI-powered personalized recommendations. The company offers its flagship Qutoutiao app, launched in June 2016, which delivers customized feeds of articles and videos; Midu Novels and Midu Lite, ad-supported free online literature platforms introduced in 2018 and 2019 respectively; and standalone short video applications developed since early 2019, all underpinned by a gamified loyalty program to boost user engagement and retention. Founded in 2016 and headquartered in Shanghai at Building No. 2, Shanghai Pudong Software Park, Qutoutiao focuses on lower-tier city demographics with limited offline entertainment options, generating revenue mainly through advertising on these platforms. In recent developments, the company delisted from Nasdaq in March 2023 after failing to meet minimum market value and bid price requirements, with shares now trading over-the-counter as QTTOY; it reported full-year 2024 earnings in April 2025 amid auditor concerns over going-concern status, reflecting ongoing operational challenges.