- CEO
- Johann Strobl
- Full Time Employees
- 44,402
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- No. 07-00, 5 Tampines North Drive 5 Singapore SE Singapore 528548
- IPO Date
- Dec 20, 2018
- Business
- Reebonz Holding Limited (RBZHF) operates an online marketplace and platform for buying and selling new and pre-owned luxury products, including handbags, small leather goods and other accessories, shoes, watches, and jewelry from leading luxury brands, primarily targeting consumers in Southeast Asia and the broader Asia Pacific region. The company, founded in 2009 and headquartered at 5 Tampines North Drive 5 in Singapore, maintains a presence across markets such as Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Hong Kong, South Korea, Taiwan, Australia, and New Zealand. Its platform supports both B2C e-tail and marketplace services for over 1,000 brands and 172 boutiques, complemented by C2C features enabling individual sellers.
In December 2021, following voluntary liquidation proceedings initiated in September 2021 amid estimated liabilities of S$65 million, Livecommerce Entertainment Pte Ltd acquired all brand and digital assets of Reebonz, rebranding the platform as ReebonzLIVE to focus on live shopping entertainment via daily Facebook and Instagram live selling shows streamed from Italy and Europe. This strategic pivot emphasizes accessible luxury through live-streamed sales of curated European fashion and lifestyle products, with orders processed via social media comments, cart additions, and direct payment links supporting credit cards, QR pay, or PayNow, followed by courier delivery in 3-5 weeks. Earlier, in September 2019, the company secured $3.525 million in funding through senior convertible notes issued to Ayrton Capital LLC to support operations. Reebonz Holding Limited, incorporated in the Cayman Islands and listed on OTC Markets, continues to trade under the RBZHF ticker with a reported trailing twelve-month revenue of $75.16 million as of recent filings, led by co-founder and CEO Kok Eng Lim alongside key executives including co-founders Daniel Lim and Benjamin Han.