Rakuten Group, Inc.
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- Rakuten Group, Inc. (RKUNF) operates as a global technology company providing an ecosystem of over 70 interconnected online and offline services centered on e-commerce, fintech, digital content, communications, and professional sports; core offerings include the Rakuten Ichiba online marketplace, Rakuten Travel bookings, Rakuten Kobo e-books, Viber messaging, Rakuten Mobile as Japan's mobile network operator with devices such as Rakuten Hand 5G and Rakuten Big 5G, fintech solutions encompassing Rakuten Bank online banking, Rakuten Securities brokerage, Rakuten Card credit services, life insurance, digital wallets, electronic money, and smartphone payments; the company serves approximately 2 billion members worldwide through a unified loyalty program enabling point accumulation and redemption across services. Founded in 1997 and headquartered at Rakuten Crimson House in Setagaya-ku, Tokyo, Japan, Rakuten Group conducts operations in 30 countries and regions including the United States, Europe, Brazil, India, and Asia-Pacific via subsidiaries such as Rakuten International, Rakuten Europe, and Rakuten Viki. Recent developments encompass a planned absorption merger effective January 1, 2026, integrating subsidiaries Rakuten Mart, Rakuten Ticket, Rakuten Car, Rakuten STAY, and Monzen Corporation Japan to streamline administrative costs and leverage AI for operational efficiency; Rakuten Mobile surpassed 9 million subscribers, expanded 5G coverage in Japanese regions by up to 100%, and formed partnerships with Cisco, Nokia, F5 for 5G SA networks, Wolt Japan, U-NEXT, Science Arts, and TEPCO Power Grid; the group also advances Rakuten AI for agentic ecosystems, drone delivery initiatives, and full-scale launches like Rakuten Saikyo U-NEXT entertainment packages while achieving record-high Q3 FY2025 EBITDA of 118.7 billion yen.
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