RE/MAX Holdings, Inc.
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- RE/MAX Holdings, Inc. operates as a global franchisor in the real estate industry, primarily franchising real estate brokerages under the RE/MAX brand and mortgage brokerages in the U.S. under the Motto Mortgage brand. The company's core products and services include real estate brokerage franchising, residential and commercial property services encompassing single-family homes, townhouses, multi-family units, vacation rentals, and vacant land; mortgage brokerage franchising and loan processing services provided through its Wemlo subsidiary to the Motto network; and ancillary products and services offered to its franchise networks. RE/MAX Holdings supports over 145,000 agents across nearly 9,000 offices in more than 110 countries and territories, with Motto Mortgage operating over 250 offices in more than 40 U.S. states. Founded in 1973 and headquartered in Denver, Colorado, the company generates revenue primarily through franchise fees, annual agent dues, broker fees based on transaction volumes, and ancillary service fees. In the most recent period, RE/MAX Holdings executed several significant strategic initiatives. The company has focused on operational efficiencies, resulting in improved profit and margin performance for multiple consecutive quarters. In 2024, it restructured support services to enhance customer experience and streamlined operations through a reorganization and staff reductions initiated in 2023. RE/MAX has expanded its mortgage lending division, Motto Mortgage, which continues to grow with an increasing number of offices. Additionally, the company introduced new optional economic models (Appreciate and Ascend) for U.S. franchisees to improve agent recruitment and retention. Leadership was strengthened by appointing industry veterans Vic Lombardo as President of Mortgage Services and Tom Flanagan as Chief Digital Information Officer. RE/MAX also completed its settlement obligations related to buyer agent commission lawsuits, totaling $55 million, allowing the firm to concentrate on rebuilding cash reserves and advancing new revenue opportunities. The company leverages technology platforms like MAX/Tech powered by kvCORE to support lead management, marketing, and transaction processing services for its real estate agents globally. RE/MAX Holdings operates through three main business segments: Real Estate, Mortgage, and Marketing Funds. The Real Estate segment involves global franchising of real estate brokerages and related services, the Mortgage segment covers U.S. mortgage brokerage franchising through Motto Mortgage and related fintech services, and the Marketing Funds segment includes funds generated through franchise activities to support marketing and growth initiatives. The firm's extensive global footprint and diversified real estate and mortgage franchise offerings position it as one of the leading entities in its industry worldwide. The company is publicly traded under the ticker symbol RMAX and has continually emphasized enhancing agent productivity, technology adoption, and providing comprehensive support to its franchise network worldwide. RE/MAX Holdings’ growth strategy includes strengthening brand awareness, expanding ancillary services, and pursuing revenue growth through agent count increases and enhanced economic models for franchisees. This comprehensive operational and strategic profile reflects RE/MAX Holdings’ status as a dominant multinational franchise operator in real estate brokerage and mortgage services with ongoing initiatives aimed at growth, efficiency, and expanded market presence as of late 2025.
Company News
Real and RE/MAX Holdings Announce Completion of Business Combination
Real and RE/MAX Holdings Announce Real's Receipt of Court Approval of Proposed Arrangement in Connection with Proposed Combination
Real and RE/MAX Holdings Announce Real's Receipt of Court Approval of Proposed Arrangement in Connection with Proposed Combination
Real and RE/MAX Holdings Announce Preliminary Results for Election of Form of Merger Consideration by REMAX Stockholders and Expected Timing of Real Share Consolidation
More Inventory Gave Homebuyers Added Options as Prices Held Steady in July
Real and RE/MAX Holdings Securityholders Approve Proposed Combination
Real and RE/MAX Holdings Securityholders Approve Proposed Combination
Golfweek and REMAX Announce Strategic Golf Real Estate Alliance
Golfweek and REMAX Announce Strategic Golf Real Estate Alliance
RE/MAX Holdings, Inc. $RMAX Stock Holdings Decreased by Dimensional Fund Advisors LP
RE/MAX HOLDINGS, INC. REPORTS SECOND QUARTER 2026 RESULTS
REMAX and Real Remind Stockholders of Deadline to Elect Form of Merger Consideration
REMAX and Real Remind Stockholders of Deadline to Elect Form of Merger Consideration
RE/MAX (RMAX) to Announce Quarterly Earnings on Thursday
RE/MAX Investor Alert: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of RE/MAX Holdings, Inc. - RMAX
RE/MAX Investor Alert: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of RE/MAX Holdings, Inc. - RMAX
RE/MAX HOLDINGS, INC. TO RELEASE SECOND QUARTER 2026 RESULTS ON AUGUST 6, 2026
Home Sales Pick Up in June as Inventory Growth Stays Measured
REMAX MAY 2026 NATIONAL HOUSING REPORT
REMAX Launches New Program to Connect Agents with Golf-Focused Buyers and Sellers