- Business
- RDE, Inc. (ticker: GIFT) operates as a digital platform company primarily focusing on the hospitality and incentive sectors through its subsidiary Restaurant.com. Founded in 1999 and headquartered in Schaumburg, Illinois, the company provides a wide range of digital dining and entertainment deals across the United States, offering discounted restaurant certificates, loyalty programs, and digital marketing services to restaurants and consumers. Its core products include Restaurant.com dining certificates redeemable at over 184,000 restaurants nationwide, digital gift cards, and expanded consumer offerings in travel, Broadway shows, events, and entertainment experiences. The company also operates CardCash.com, a leading secondary gift card exchange platform. RDE serves both business-to-consumer (B2C) and business-to-business (B2B) segments, leveraging its ecommerce expertise to connect millions of users seeking savings on dining and entertainment.
Recently, RDE, Inc. underwent a significant strategic rebranding to Giftify, Inc. in October 2024 to better reflect its expanded focus on incentives and rewards beyond traditional restaurant deals, including retail and entertainment sectors. The company completed the acquisition of CardCash.com in late 2023, improving its profit margins and broadening its product portfolio. It has introduced technology upgrades including enhanced search, mapping, and geo-location features on its platforms to improve user experience and engagement. RDE has expanded its product line to include curated digital deal marketplaces, subscription-based marketing programs for restaurants, and gamified consumer engagement through cash rewards apps from its acquisition of GameIQ. These initiatives aim to grow the restaurant program base, diversify product offerings, increase B2B client acquisition, and deepen involvement in entertainment, aiming for sustainable revenue growth and greater market presence. The company continues to pursue strategic acquisitions and AI-driven innovations to expand its consumer and business client base nationwide.
RDE, Inc. operates primarily in the restaurant dining and digital deals industry within the United States, focusing on connecting consumers with discounted experiences and loyalty-driven programs. It holds a strong market position as the largest restaurant-focused digital deals brand nationally. The company is public on the Nasdaq exchange under the ticker GIFT following its recent uplisting and strategic transformation. It has approximately 8.9 million shares outstanding and reported growing revenue streams from its diversified offerings in 2025, supported by its technology platform and strategic industry partnerships.
In summary, RDE, Inc. is a leading digital marketing and incentives company for the restaurant and entertainment sectors in the U.S., known especially for its Restaurant.com brand. Its recent rebranding to Giftify, strategic acquisitions including CardCash.com, technology upgrades, and market expansion into entertainment and retail incentives represent its latest major developments reflecting a broader growth strategy beyond its original restaurant deal roots. The company’s operations encompass digital dining certificates, gift card exchanges, loyalty and rewards programs, and curated deal marketplaces targeted at consumers and restaurant partners nationwide.