- Business
- Strive, Inc. is a publicly traded asset management company specializing in Bitcoin treasury management with a strategic focus on maximizing Bitcoin per share to outperform Bitcoin's long-term investment performance. The company offers investment advisory, wealth management, and consulting services primarily through its subsidiary Strive Asset Management, LLC, an SEC-registered investment adviser. Its products include a portfolio of approximately 13 exchange-traded funds (ETFs), collective investment trusts, and a direct indexing platform, all designed to increase shareholder value via innovative Bitcoin accumulation and alpha investment strategies. Strive operates mainly in the United States, with headquarters in Dallas, Texas, and targets institutional investors and retail clients focused on cryptocurrency asset management.
Founded in 2022 by Vivek Ramaswamy, Strive has undergone key strategic developments in recent years. Most notably, in 2025, Strive completed a reverse merger with Asset Entities Inc., rebranding itself and securing approximately $750 million in equity financing with the potential to raise an additional $750 million through warrant exercises, aiming to expand its Bitcoin treasury holdings. Additionally, Strive launched the Nasdaq-listed Variable Rate Series A Perpetual Preferred Stock (Ticker: SATA), marking the first such offering by a Bitcoin treasury company. The company is also advancing a pending all-stock acquisition of Semler Scientific, Inc. to diversify its portfolio into preventative healthcare, signaling a strategic expansion beyond asset management. Strive further raised $30 million in a Series B funding round led by Cantor Fitzgerald, which also joined its Board to support enhanced product offerings and market strategies.
Strive operates in the financial services and asset management industry, within the niche of Bitcoin treasury and cryptocurrency asset management. Its business model revolves around capital market participation with a focus on shareholder primacy, meritocracy, and long-term value creation. The company serves a broad investor base including individual retail investors, institutional clients, and financial intermediaries. Strive manages assets exceeding $2 billion, leveraging proprietary alpha strategies alongside beta Bitcoin treasury accumulation tactics. Its geographical focus is primarily within the United States, with a growing footprint through public markets and strategic partnerships.
In summary, Strive, Inc. is a Dallas-based asset management firm founded in 2022, delivering specialized Bitcoin-focused investment products such as ETFs, collective trusts, and direct indexing platforms. The company has recently strengthened its capital base through a major reverse merger and sizable equity financing, launched a perpetual preferred stock offering, and is expanding strategically via acquisition and partnerships to enhance shareholder returns and innovate within the financial services sector focused on cryptocurrency assets and beyond.