- Business
- SpringBig Holdings, Inc. develops and operates a SaaS platform that provides customer loyalty and marketing automation solutions to cannabis retailers and brands in the United States and Canada; core offerings include SMS marketing, email communications, push notifications, regulated referral software, automated drip campaigns, real-time analytics, customer feedback systems, and reporting tools to drive retention, foot traffic, and revenue through personalized engagement. Founded in 2016 and headquartered at 621 NW 53rd Street in Boca Raton, Florida, the company serves approximately 1,300 clients across 3,000 retail locations, facilitating over 2 billion annual messages and more than $7.5 billion in gross merchandise value. Its platform targets regulated industries, emphasizing high deliverability, compliance with texting regulations, and B2B2C network effects between retailers and brands. In recent developments, SpringBig completed the acquisition of VICE CRM on July 31, 2025, and appointed Jaret Christopher as chief executive officer on March 17, 2025; it onboarded GrowHealthy, part of iAnthus, on September 26, 2024, finalizing the migration of iAnthus dispensaries nationwide for unified loyalty, SMS, and email programs; additional partnerships include Native Roots in July 2024 and Marc Shiffman joining the board on September 23, 2024.