- Business
- Sabio Holdings Inc. operates as a Los Angeles-based advertising technology company focused on connected television (CTV), ad-supported streaming, mobile video and creator-led media. The Company provides an integrated technology and services platform that enables global brands, advertising agencies, content publishers and political and advocacy advertisers to reach, engage and validate streaming audiences across CTV, over-the-top (OTT), mobile and digital out-of-home channels. Its offerings include proprietary ad-serving and demand-side platform capabilities for targeted CTV and mobile advertising campaigns; programmatic media buying and campaign execution; audience targeting, household-graph and identity solutions; cross-platform audience measurement, analytics and campaign intelligence; non-cookie-based data products; publisher certification and advertising inventory monetization services; and managed advertising services. Sabio’s principal operating businesses include Sabio Inc., its advertising technology platform; App Science®, a wholly owned, AI-powered software-as-a-service analytics and insights platform that combines mobile and CTV data, offers natural-language capabilities and supports audience analysis, targeting and programmatic advertising; and Creator Television® (Creator TV), its owned-and-operated creator-led streaming network, free ad-supported television (FAST) channel and content studio. Creator TV distributes creator-led programming and advertising solutions, including Creator TV+™ and Creator Ad Spot, and operates Creator TV Sports™, a studio label producing live and episodic sports-oriented creator content. The Company serves advertisers in the United States and customers across Europe, the Middle East and Africa, with its U.S. Programmatic and EMEA operations representing key growth initiatives. Sabio was founded in 2014 and is headquartered in Los Angeles, California. Recent developments include the August 2026 collaboration with Gentoro to introduce agentic AI capabilities into Sabio’s demand-side platform environment and natural-language self-service interface; the August 2026 launch of Creator TV on VIZIO WatchFree+, expanding the FAST channel’s distribution to seven platforms; the September 2026 launch of Creator Ad Spot, a creator-led television-commercial format within the Creator TV+ suite; continued commercialization of a digital out-of-home advertising offering initiated in the second quarter of 2026; and the expansion of App Science-driven U.S. Programmatic and EMEA advertising operations. In August 2026, Sabio London Limited, a wholly owned subsidiary, secured a US$1.5 million term loan facility to support working capital and direct supply procurement.