- Business
- Central Plaza Hotel Public Company Limited engages in the hotel business and related services; food and beverage operations; and ice-cream production and sales through its subsidiaries in Thailand, the Republic of Maldives, and Japan. The company operates a portfolio of hotels and resorts under the Centara brand, including upscale Centara Hotels & Resorts, midscale Centara Life, and other properties offering accommodations, spa services via SPA Cenvaree, dining experiences, and family-friendly amenities such as kids stay and eat free programs; it also manages quick-service restaurants and ice-cream outlets. Founded in 1980 and headquartered in Bangkok, Thailand, Central Plaza Hotel serves leisure and business travelers with properties in key tourist destinations across its operating regions, supplemented by hotel management, import-export activities, and labor contracting services.
In September 2025, the company announced a strategic investment in the Centara Life Osaka Hotel project through a 50:50 joint venture with Taisei Corporation via a Tokumei Kumiai agreement, contributing approximately THB573 million in equity alongside debt financing to acquire, renovate, and rebrand a 300-room midscale property in central Osaka, Japan, slated for operations in the second quarter of 2026 under Centara management. This expansion builds on strong regional performance, with Japan hotels contributing 14% of total hotel revenue in the first half of 2025 and forward bookings up 22% year-over-year, alongside improved RevPAR of THB3,560 in the third quarter of 2025 driven by upcountry Thailand hotels and Maldives occupancy gains to 68%. The company targets further opportunities in Japan, including Tokyo and Kyoto, utilizing asset-light models like management contracts to enhance international presence while pursuing sustainability certifications for all properties by 2025.