Nice Call Public Company Limited is a Thailand-based direct marketing and customer relationship management company primarily engaged in telesales operations and the distribution of consumer healthcare and personal care products. The company operates through two main business segments: Product Distribution and Contact Center Services. Its core product and service portfolio includes dietary supplements, vitamins, and herbal formulations; skincare, facial care, and body cosmetics; hair care and personal hygiene items; household consumer goods; outbound telesales and direct marketing solutions; inbound customer support and order fulfillment management; and customer database analytics and CRM services. Nice Call markets products under both proprietary house brands and third-party partner brands to consumers across Thailand. Founded in 2014, the company is headquartered in Bangkok, Thailand. In recent developments, Nice Call completed its initial public offering and listed its ordinary shares on the Market for Alternative Investment (mai) under the ticker symbol NCP to fund business expansion, upgrade its contact center IT infrastructure, and expand its telesales workstation capacity. Furthermore, the company has expanded its third-party brand partnerships, integrated AI-driven customer database management tools to optimize call conversion rates, and broadened its product lines to include new health and wellness formulations.