- Business
- Pluk Phak Praw Rak Mae Public Company Limited is a Thailand-based health and wellness food and beverage company that engages in organic agricultural cultivation, restaurant operations, and retail distribution under an integrated farm-to-table business model. Founded in 2010 and headquartered in San Sai, Chiang Mai, Thailand, the company operates across the organic food service, agribusiness, and fast-moving consumer goods sectors through three principal segments: Full-Service Restaurants, Delivery and Kiosks, and Wholesale and Retail Partnerships. Its product and service portfolio comprises organic vegetables, fruits, and edible flowers cultivated on proprietary organic farms in Chiang Mai; full-service dining services under the flagship Ohkajhu brand, offering organic salads, signature house-made dressings, steaks, pasta dishes, soups, desserts, and health-focused beverages; quick-service meals, healthy wraps, and salads under the Ohkajhu Wrap & Roll brand; cold-pressed and fresh-blended fruit and vegetable beverages with zero added sugar under the Oh! Juice brand; specialized casual dining and protein-centric dishes under the Grill & Ground and Joe Wings brands; packaged fresh organic produce, meal kits, and ready-to-eat healthy dishes distributed through leading supermarket chains; and co-developed ready-to-eat meals, sandwiches, and bakery products supplied to nationwide commercial retail partners. The company targets health-conscious consumers, families, and urban professionals across Thailand, with primary operational presence in Chiang Mai Province and the Bangkok Metropolitan Region. In recent corporate developments, the company converted into a public limited company in early 2024 and completed its initial public offering on the Stock Exchange of Thailand under the ticker symbol OKJ in October 2024 to finance the expansion of its organic farming facilities, development of automated central kitchens, and nationwide branch rollout. Over the past two years, the company deepened its strategic partnership with Modulus Venture Company Limited, a subsidiary of PTT Oil and Retail Business Public Company Limited, expanding the placement of Ohkajhu-branded grab-and-go products across the Café Amazon network and retail gas stations. In addition, the company expanded its brand portfolio by launching the Ohkajhu Wrap & Roll and Oh! Juice retail formats to capture rapid urban on-the-go consumption and rolled out targeted dining concepts including Grill & Ground and Joe Wings.