Prakit Holdings Public Company Limited operates as a holding entity with diverse interests, encompassing media and advertising services, a dedicated media agency, and strategic securities investment within Thailand and on an international scale. The company specializes in comprehensive media planning and purchasing, alongside the management and brokerage of various advertising platforms. Its operations extend to the creation of varied advertising content, from print materials, television and radio spots, and online films, to managing launch and sales events for both traditional and digital channels. Established in 1978, the Bangkok-based firm also provides essential management, financial, accounting, and human resource support to its subsidiaries and affiliates. Recently, the company has seen increased revenue driven by higher client advertising budgets and a strategic emphasis on online media, contributing to a reduction in net losses. It was previously known as Prakit & FCB Public Company Limited before adopting its current name in December 1999.