1. Thailand Stocks

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    Commercial services

  3. •

    Advertising/Marketing services
Prakit Holdings Public Company Limited

Prakit Holdings Public Company Limited

10.20
THB
-0.10
(-0.97%)
-0.59EPS
604.50MMarket Cap
2013 Y
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
6.02
5.78
6.32
6.44
8.42
7.69
6.22
4.72
5.05
4.95
4.48
6.11
7.01
6.5
Basic EPS, GAAP
1.18
0.75
1.96
0.89
0.96
1.23
0.89
0.37
0.38
-0.76
3.86
-1.35
-0.43
-0.62
Free Cash Flow per Basic Share
1.71
0.14
-0.86
0.6
0.25
1.59
0.67
2
2.27
1.35
-2.35
1.84
0.32
1.53
Dividend per Share
0.86
0.88
0.73
0.89
0.09
0.8
0.9
0.6
0.4
0.6
1
1
0.7
- -
Book Value per Share
12.99
12.9
13.96
14.05
15.07
15.21
14.96
14.71
14.87
13.53
16.1
13.67
12.48
11.09
Tangible Book Value per Share
12.99
12.9
13.96
14.04
15.07
15.21
14.96
14.71
14.87
13.53
16.1
13.67
12.48
11.09
Basic Weighted Avg Shares
66
62
60
62
60
60
60
60
60
60
60
60
60
60
Sales/Revenue/Turnover
397
356
377
396
509
465
376
285
305
299
271
369
424
393
Operating Margin (%)
22
13.32
12.47
14.87
12.72
18.21
13.62
1.42
2.34
-4.97
-4.36
9.49
18.16
16.12
Depreciation Expense
6
6
6
7
8
9
12
12
12
11
16
11
12
12
Net Income, GAAP
78
46
117
55
58
74
54
22
23
-46
233
-82
-26
-37
Effective Tax Rate (%)
20.14
19.65
26.88
18.92
20.38
19.82
16.18
18.86
24.28
- -
27.5
- -
- -
- -
Profit Margin (%)
19.59
12.99
30.97
13.79
11.41
16.01
14.3
7.75
7.43
-15.42
86.27
-22.17
-6.08
-9.48
Working Capital
470
398
441
460
523
531
530
366
254
16
248
257
220
185
LT Debt
18
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Total Equity
859
771
834
851
913
922
905
891
901
819
974
827
756
673
Return on Invested Capital (%)
8.99
5.71
14.52
5.62
5.89
7.48
4.72
0.37
0.61
- -
34.98
- -
- -
- -
Return on Capital (%)
8.95
5.64
14.56
6.46
6.59
8.05
5.84
2.42
2.52
- -
25.9
- -
- -
- -
Return on Common Equity (%)
9.15
5.69
14.57
6.5
6.6
8.13
5.89
2.47
2.54
-5.38
26.06
-9.09
-3.26
-5.22

Capital Structure

THB

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
- -
- -
- -
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
60
60
60
Market Capitalization
689
701
605

Working Capital

THB

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
494
555
479
Cash, Cash Equivalents & STI
304
366
274
Accounts Receivable, Net
124
112
107
Inventories
- -
- -
- -
Total Current Liabilities
274
315
294
Payables & Accruals
274
315
294
ST Debt
- -
- -
- -
Deferred Revenue
- -
- -
- -

Growth Rates

THB

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-0.58%
-2.56%
-8.63%
Free Cash Flow
-11.68%
-112.56%
-82.87%
Net Income, GAAP
-121.54%
-221.99%
-68.5%
Sales/Revenue/Turnover
2.85%
9.34%
14.78%
Total Cash Common Dividend
- -
- -
-30%

Quarterly Revenue

THB

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
76
97
82
114
369
2025
95
121
106
102
424
2026
69
115
- -
- -
- -

Quarterly Earnings Per Share

THB

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.6
-0.27
-0.23
-0.26
-1.35
2025
-0.22
-0.16
-0.1
0.05
-0.43
2026
-0.3
-0.27
- -
- -
- -

Quarterly Dividends Per Share

THB

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
1
2025
- -
- -
- -
- -
0.7
2026
- -
- -
- -
- -
- -

Company Description

Company Profile APIChatGPT
CEO
Apirak Apisarnthanarak
Full Time Employees
191
Sector
Commercial services
Industry
Advertising/Marketing services
Address
88 Soi Sukhumvit 62 Bangkok BM Thailand 10260
IPO Date
Jul 30, 1991
Website
prakit.com
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Business
Prakit Holdings Public Company Limited operates as a holding entity with diverse interests, encompassing media and advertising services, a dedicated media agency, and strategic securities investment within Thailand and on an international scale. The company specializes in comprehensive media planning and purchasing, alongside the management and brokerage of various advertising platforms. Its operations extend to the creation of varied advertising content, from print materials, television and radio spots, and online films, to managing launch and sales events for both traditional and digital channels. Established in 1978, the Bangkok-based firm also provides essential management, financial, accounting, and human resource support to its subsidiaries and affiliates. Recently, the company has seen increased revenue driven by higher client advertising budgets and a strategic emphasis on online media, contributing to a reduction in net losses. It was previously known as Prakit & FCB Public Company Limited before adopting its current name in December 1999.