- Business
- True Corporation Public Company Limited (TRUE.BK) provides telecommunications and value-added services in Thailand through its subsidiaries. The company operates primarily in mobile services via TrueMove H and DTAC TriNet; broadband internet and Wi-Fi through TrueOnline; pay TV and content via TrueVisions; and digital platforms, entertainment, and business solutions under True Digital, including software development, online media, artist management, program production, advertising, and business process outsourcing in technical services, marketing, and customer relations. It also offers fixed-line services as a concessionaire of NT, hospitality technology, privilege platforms, and football club management, targeting consumer, enterprise, and digital lifestyle markets across Thailand. Founded in 1990 and headquartered at 18 True Tower, Ratchadaphisek Road, Bangkok, the company resulted from the March 2023 amalgamation of the former True Corporation and Total Access Communication PCL (dtac), creating Southeast Asia's largest telecom merger by enterprise value with equal 30.3% ownership by CP Group and Telenor. Recent developments include expanded 5G coverage to 94% nationwide and 99% in key areas by Q3 2025 with 23% speed improvement; top-level management restructuring in March 2025 appointing a Group CEO, President/CEO of Enterprise & Data Business, and President/CEO of Consumer Business to drive digital transformation; organizational restructuring approved in August 2025 effective September 1 for enhanced agility and AI adoption; a planned five-tranche debenture offering in May 2025 with maturities of 3-10 years and coupons of 3.00-3.95% following a THB 166 billion service revenue increase and 14.5% EBITDA growth in 2024; and recognition as world No. 1 in DJSI Sustainability Index 2024 for telecom.