- Business
- X Bioscience Public Company Limited (XBIO) engages in the sale of food and beverages in Thailand and operates related restaurant, energy, and manufacturing activities. The company manufactures and sells biological products and leverages its culinary brands to drive consumer and institutional channels. XBIO, founded in 1984, is headquartered in Bangkok, Thailand, and maintains a diversified portfolio across dining concepts, brand franchises, and ancillary business lines.
Main Products and Services: food and beverage distribution and retail activities under brands such as Kagonoya, Le Boeuf, and Bake Cheese Tart; restaurant operations across owned and franchised formats; manufacturing and sale of biological products; energy generation and transmission activities; ancillary services related to supply chain management, distribution, and brand licensing; and investment in related hospitality and consumer-services ventures.
Latest Major Company Changes: undergoes corporate rebranding and name change from Wow Factor Public Company Limited to X Bioscience Public Company Limited in January 2025; expands strategic footprint through new brand launches and potential partnerships in foodservice and retail platforms; pursues corporate restructurings and roadmap adjustments to align with integrated food, beverage, and bioscience product initiatives; advances in energy-related operations and potential collaborations within Southeast Asia.
Additional Context: operates within the consumer staples and hospitality sectors with a focus on branded foodservice concepts, culinary experiences, and bioscience product lines; targets leisure and dining consumers, hotel and retail customers, and institutional buyers; geographic footprint centered in Thailand with potential regional activity in Southeast Asia; corporate structure includes subsidiaries and potential parent-subsidiary relationships aligned with brand portfolios and manufacturing capabilities.