Sweetgreen, Inc.
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ROIC.AI
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- Sweetgreen, Inc. (SG) operates a fast-casual restaurant chain specializing in healthy, customizable salads, warm bowls, and plates made with seasonally sourced, local ingredients. The company offers a diverse menu including signature items such as the Harvest Bowl, Crispy Rice Bowl, Chicken Pesto Parm, Guacamole Greens, and Steak Honey Crunch; protein plates and local bowls; kids meals; sides like roasted vegetables and soups; desserts featuring natural ingredients; and beverages such as organic teas, lemonades, and bottled options. Customers access these through in-restaurant dining, digital ordering via the Sweetgreen app with loyalty programs, and catering services including Outpost daily deliveries for workplaces. Founded in 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman in Georgetown, Washington, D.C., Sweetgreen maintains corporate headquarters at 3102 West 36th Street in Los Angeles, California, following a 2016 relocation from the East Coast. As of May 2025, the company operates 251 restaurants across 24 states and the District of Columbia, targeting urban and suburban markets with health-conscious consumers through a farm-to-table model emphasizing sustainability, local farmers, and technology-driven operations. It serves salads, grain bowls, plates, drinks, and sides via a customizable platform that supports personalization and convenience. In recent developments, Sweetgreen announced the strategic sale of its Spyce subsidiary to Wonder in November 2025 for $186.4 million, comprising $100 million in cash and Series C preferred stock valued at $86.4 million, enabling reinvestment in growth, profitability, and Infinite Kitchen automation technology under new supply and license agreements. The company reported 37 net new restaurant openings in Q3 2025, with 18 featuring the Infinite Kitchen, as part of ongoing national expansion and operational enhancements. Earlier milestones include the 2021 IPO on the New York Stock Exchange and the 2019 acquisition of Galley Foods to bolster supply chain efficiency.
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