- Business
- Redcare Pharmacy N.V. (SHPPF) operates as a leading European online pharmacy, offering prescription and non-prescription over-the-counter pharmaceuticals; beauty and personal care products; nutritional supplements and food supplements; and health-related products through webshops and digital services. The company serves over 10 million active customers across Germany, Austria, Switzerland, France, Belgium, Italy, and the Netherlands with more than 150,000 products, including brands such as shop-apotheke.com, shop-apotheke.at, Redcare.it, Redcare-apotheke.ch, Redcare-pharmacie.fr, farmaline.nl, farmaline.be, smartpatient.eu, medapp.nl, and gopuls.de; it provides specialized services like medication management apps (MyTherapy and medapp), instant delivery within half an hour in Germany, prescription drug delivery in select markets, and the CardLink solution for electronic prescriptions. Founded in 2001 and headquartered in Sevenum, Netherlands, Redcare Pharmacy emphasizes a people-first approach with digital healthcare innovations and sustainability aligned to the Paris Climate Agreement.
In spring 2023, the company completed a strategic partnership with Galenica involving MediService to create Switzerland's leading online pharmacy, integrating offerings at mediservice.ch and redcare-apotheke.ch. Redcare Pharmacy changed its name from Shop Apotheke Europe N.V. to Redcare Pharmacy N.V. in June 2023, unifying its brand across markets while retaining local identities. Recent developments include the extension of its CardLink solution by gematik in July 2025, confirmation of a Rx bonus for EU mail order pharmacies by German courts in July 2025, announcement of CFO Jasper Eenhorst stepping down in September 2025, sustained sales growth with total sales up 26.4% to EUR 709 million in Q2 2025 and 32% to EUR 2.4 billion for full-year 2024, and reaffirmed full-year 2025 guidance following strong Q3 performance in October 2025.