Sprout Social, Inc.
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- Sprout Social, Inc. (NYSE: SPT) provides a cloud-based social media management platform that unifies social messaging, data, and workflows for brands, agencies, enterprises, and organizations worldwide. The company offers core products and services including publishing and scheduling tools; engagement and response capabilities with AI-powered personalization; analytics and reporting for performance metrics, ROI tracking, and competitive benchmarking; social listening for real-time trend identification, sentiment analysis, and brand mentions; influencer marketing solutions for creator discovery, campaign management, and performance measurement; customer care features with automated classification and response workflows; employee advocacy platforms; and AI-enhanced tools such as Generate Alt Text, Analyze Charts, and Analyze Conversations by AI Assist. Founded in 2010 and headquartered in Chicago, Illinois, Sprout Social operates globally across the Americas, Europe, Middle East, Africa, and Asia-Pacific regions, with additional offices in Seattle, Dublin, and Poland, serving over 30,000 customers including small businesses, mid-market companies, marketing agencies, and large enterprises. In July 2025, Sprout Social acquired NewsWhip, an Irish-founded AI-powered predictive media intelligence company, for $55 million in cash plus up to $10 million in performance-based earnouts, enhancing its social listening and predictive intelligence capabilities to provide brands with real-time insights into trends and risks. The company continues to expand its AI integrations and partnerships, including recent collaborations with Adobe and Canva in August 2025, alongside integrations with platforms such as Salesforce, Tableau, Zendesk, TikTok, and others to support omnichannel data views and advanced workflows. Sprout Social reported third-quarter 2025 revenue of $115.6 million, up 12.6% year-over-year, with ongoing investments in human-centered AI to accelerate content creation, insights derivation, and customer experiences amid a product strategy focused on enterprise-scale sophistication and usability.
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